Kyrie Irving is being featured in a digital campaign for Beyond Meat.
Irving is an investor in the vegan food company.
The video features Irving talking about how he wrote down his goal of playing in the NBA when he was in the fourth grade. Irving only briefly mentions his diet toward the end of the 60-second clip.
Beyond Irving, other new investors include a variety of retired and current sports stars: Shaquille O'Neal, Chris Paul, DeAndre Hopkins, Victor Oladipo, Lindsey Vonn, DeAndre Jordan, Harrison Barnes, Shaun White and Luke Walton. They follow other athletes who have invested in the company including JJ Redick, Tony Gonzalez, David Wright, Eric Bledsoe, Maya Moore and Tia Blanco, as well entertainers such as Snoop Dogg, Common, Jessica Chastain, Liza Koshy and Leonardo DiCaprio.