Louisville is the most valuable college basketball program despite recent off-court issues, according to Forbes.
In a 3-year span between 2014 and 2017, Louisville averaged an annual revenue of $52 million with a profit of $30 million. Between the KFC Yum! Center and their adidas jersey deal, Louisville lead college basketball in revenue from royalties and sponsorships.
Kentucky, Indiana, Duke, and Kansas round out their top 5.