NBA Permitted LeBron James-Anthony Number Switch Before Nike Intervened

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NBA Permitted LeBron James-Anthony Number Switch Before Nike Intervened 

Post#1 » by RealGM Wiretap » Tue Oct 8, 2019 1:20 pm

LeBron James gifted Anthony Davis his No. 23 with the Los Angeles Lakers, but the rule that uniform changes must be filed by March 15th prevented the switch for the 19-20 season.


Sources tell ESPN's Dave McMenamin that the NBA would have bent the rules to allow James to swap his jersey number, but Nike intervened in the matter.


Both James and Davis represent Nike, but they were unwilling to waste the potential of tens of millions of dollars in wasted inventory.


"He was like, 'I know you wanted 23,'" says Davis, who wore the number at both the University of Kentucky and all seven seasons in New Orleans. "For him to, in an instant, just say, 'Here. Here's 23. You can have it.' ... It was a cool moment."

Via Dave McMenamin/ESPN

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Re: NBA Permitted LeBron James-Anthony Number Switch Before Nike Intervened 

Post#2 » by JellosJigglin » Tue Oct 8, 2019 4:29 pm

It was an easy decision for Nike. A lot of people will wait to buy their jersey until next year. But they'll still sell out this year anyway on the hype of AD's first year as a Laker. So they'll have another rush of consumers next year after the number change. Nike has already seen how a number change from superstars gives them a boost in profits. They get to cash in twice: once on AD's first year as a Laker and a 2nd time for the number change.
:evil: THEY WILL PAY FOR THEIR BASKETBALL REASONS :evil:
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Re: NBA Permitted LeBron James-Anthony Number Switch Before Nike Intervened 

Post#3 » by lonzo_pelota » Tue Oct 8, 2019 10:07 pm

wonder how much money was at risk for nike to say No No No!
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Re: NBA Permitted LeBron James-Anthony Number Switch Before Nike Intervened 

Post#4 » by IAMZOOTED2 » Wed Oct 9, 2019 2:16 am

What part of this story is new(s)?
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Re: NBA Permitted LeBron James-Anthony Number Switch Before Nike Intervened 

Post#5 » by Nutty Nats Fan » Wed Oct 9, 2019 10:25 am

So who has the NBA more whipped, NIKE or China?
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Re: NBA Permitted LeBron James-Anthony Number Switch Before Nike Intervened 

Post#6 » by Vegeta10176 » Wed Oct 9, 2019 1:10 pm

Nutty Nats Fan wrote:So who has the NBA more whipped, NIKE or China?


You mean in general who knows but this particular story is only common sense.. Dont want to waste already printed jerseys.. As for China that part is a disgrace Chinese government not only curbing free speech of there own ppl but ppl around the world..NBA is a disgrace for even acting as if this is ok doesn't matter how many Benjamin's attached..

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