NBA teams could see as much as a 30 percent increase in their next jersey patch sponsorship deals.
Sponsorships were sold three seasons ago as part of a pilot program. When the program started, it generated more than $150 million per year in new revenue, which was higher than the league projected. Teams have been paid anywhere between $5 million and $20 million per year.
A study from YouGov has shown a high recognition rate for jersey patch sponsorships.