China's CCTV said on Tuesday it has no intention of resuming the airing of NBA games once the season resumes.
The relationship between the NBA and China remains icy following Daryl Morey's tweet in support of Hong Kong last fall.
The NBA on Monday named Michael Ma as the new CEO of NBA China. Ma's father, Ma Guoli, is regarded as the father of CCTV Sports.
The hiring of Michael Ma led to speculation that the NBA's relationship with China would improve.
CCTV shut down that speculation, releasing a statement to the Global Times, a state-backed English language newspaper in Beijing, "reiterating its consistent stance on national sovereignty."
Adam Silver said in February that the league had lost more than $300 million in revenue from China in the wake of the controversy.