Jrue Holiday and Lauren Holiday are donating the remainder of his game checks for the season to start the Jrue and Lauren Social Justice Impact Fund. The non-profit is designed to aid communities in New Orleans, Indianapolis and the Los Angeles area.
The NBPA estimates the rest of Holiday's salary for the season could be $5.3 million. Most of the money will be dedicated to nonprofits, Black-owned businesses and citywide initiatives that seek to bring about equitable outcomes for Black and Brown communities in New Orleans (up to $1.5 million), Los Angeles and Compton, Calif. (up to $1.5 million), and Indianapolis (up to $1 million).
"Honestly when it came down to it, it was me and my wife talking about what we could do to kind of further this movement and progression and being able to help out our community and just being able to help," Jrue Holiday told ESPN.
"We were just kind of sitting in the house, in the bed, thinking about it, and my wife said, 'I think you should do this and you should do the rest of your salary.' That's a great idea. Because we want to make an impact. God has blessed us with so much. We know a couple of things that are important are time and money, and right now, we have both. To be able to give away our money to help further this movement and Black-owned businesses that have taken a hit in COVID-19, to us, it felt like the perfect time and opportunity."
Lauren Holiday wrote an essay for The Players Tribune about her family's experience dealing with race in June.
