The NBA could get $70.2 billion over nine years in its next television contract, according to one person familiar with sports media deals.
According to the early thinking within league circles, the NBA will seek $75 billion, which would be more than an increase of 213 percent from its current deal of $24 billion.
The NBA is currently making $2.6 billion per year in its current agreement with Turner Sports and ESPN.
At $7 billion to $8 billion per season, the league would close the gap with the NFL's new $10 billion per year average.
“I think everyone expects that so long as the public is demonstrating through ratings that they are watching the NBA, you can probably expect increases there as well,” said former CBS Sports president Neal Pilson. “I would think the NBA is going to look for significant increases.”
On a media call last week discussing the NFL’s new rights, ESPN President Jimmy Pitaro said the network is “very pleased” with the NBA’s partnership and “how those games have performed.”