A Luka Doncic rookie card has sold for $3.12 million in a public auction.
This is the same Doncic Logoman that reportedly changed hands in a private sale in March 2021 for $4.6 million.
"This is the highest price ever realized for a basketball card sold in a verified public auction," said Jesse Craig, vice president of sales at PWCC. "This was an important moment for the market to decide on the value of Luka's best trading card. The card stood on its own merits [and] if you include private sales, Luka now sits between the high sales for LeBron and Jordan. The market confirmed Luka is in rare air in terms of collectability with this sale."