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The NBA opened the window for its exclusive media rights negotiations with Disney and Turner on Saturday, sources told Tom Friend of Sports Business Journal.

The window lasts through April 22.

The three sides are roughly 75% in agreement on a new deal, according to sources.

The Emirates NBA Cup (previously known as the In-Season Tournament) is expected to be bundled into Disney and Turner packages.

Amazon and Apple are expected to pursue media rights once the window closes, with Amazon looking for the league's national streaming rights.

NBC is also expected to be included in the league's linear broadcast package.

League executives believe that the overall media rights deal will be worth between $60 billion and $72 billion, with negotiations to be wrapped up by July.

Via Tom Friend/Sports Business Journal

Great. ESPN and TNT’s NBA coverage is only cover 5 teams, and 10 players.

When they age out, and the networks haven’t developed as much interest in rising stars, will TV ratings and profits suffer?

shrink wrote:Great. ESPN and TNT’s NBA coverage is only cover 5 teams, and 10 players.

When they age out, and the networks haven’t developed as much interest in rising stars, will TV ratings and profits suffer?

I doubt it since the nba finals rated pretty well with none of them.. The league is more talented than ever before the player who may be promoted though is the extradionary wemby however he is in the spurs so who knows..

haste10176 wrote:

shrink wrote:Great. ESPN and TNT’s NBA coverage is only cover 5 teams, and 10 players.

When they age out, and the networks haven’t developed as much interest in rising stars, will TV ratings and profits suffer?

I doubt it since the nba finals rated pretty well with none of them.

That’s not true. Ratings were down from 2022, to an 11.6 share.

For comparison, if you looked at all the Finals between 2004 and 2019, you would only find one Finals lower than 11.6.

I hope this isn't MLS style where I can no longer even watch my local team on the regular networks. Trying to force streaming memberships through sports is my least favourite new money grub.

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