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The NBA is generally not interested in adding a fourth media rights package as part of its next round of deals, sources tell the Sports Business Journal.

WBD believes they can match Amazon's proposed $1.8 billion bid, or carve out a smaller fourth package. ESPN and NBC are the other two partners with proposed bids.

The NBA believes a fourth package would dilute other bids from NBC or Amazon and also create too many outlets for fans to keep track of. NBC is poised to take the package currently owned by TNT.

Via Tom Friend/Sports Business Journal

Multiple packagaes is absurd anyway unless its the same games but a different place to watch them.. WBD made a big mistake not just getting the deal done like espn now they are screwed..

They are worried about "...create too many outlets for fans to keep track of."

Warner Bros wants to match the Amazon deal, but the NBA is insisting they have to match the NBC deal. Lawsuit upcoming if not already filed.

It really has to do with the NBA preferring to have Amazon's PPV and direct to consumer model over the TNT old dependent on selling to cable conglomerates model.

MitchB3 wrote:They are worried about "...create too many outlets for fans to keep track of."

Too late for that.

the_process wrote:Warner Bros wants to match the Amazon deal, but the NBA is insisting they have to match the NBC deal. Lawsuit upcoming if not already filed.

It really has to do with the NBA preferring to have Amazon's PPV and direct to consumer model over the TNT old dependent on selling to cable conglomerates model.

As I understand, their "match rights" for the package that they used to have, that NBC is now lined up to take. Also, I believe that those supposed match rights have expired.

Warner Bros will no longer be showing the NBA after next season. They should move on and focus on advertising for their hockey, college football, Braves and golf broadcasts, continue to mass produce their "reality tv" shows and call it a day.

Adam Silver looked at the DCEU and said, "nope."