Hollywood agents and writers have begun complaining that the NBA's 11-year, $76 billion deals with Disney, NBC and Amazon will impact their businesses as there will be fewer new scripted television shows and fewer reruns, which will result in lower residuals.
NBC’s deal alone will replace more than 150 hours of broadcast TV entertainment with live NBA programming on Sunday and Tuesday nights, which excludes the playoffs.
One veteran media executive who wished to not be named in the Hollywood Reporter story described the deals as a “transfer of wealth from Hollywood to the sports leagues.”
Disney said that it expects to spend $25 billion on content this year, down from $27 billion in 2023. Forty percent of its content budget is dedicated to sports and sports-adjacent programming.
“There’s less money overall, and more of that money is being allocated toward sports,” says Jonathan Miller, a former NBA executive who serves as CEO of Integrated Media, which specializes in digital media investments. “The sports audience is a more or less a guaranteed audience: predictable, you can sell against it, you kind of know where it’s going to fall within ranges.”