NBA's Amazon Deal Reportedly Included Poison Pills To Complicate WBD's Ability To Match
Warner Bros. Discovery contends that the NBA's offer with Amazon was structured in a way that made it impossible for them to match.
The Amazon deal required that NBA games be shown on a platform that also shows NFL games, which would allow for cross-promotion.
“First, the Amazon Offer required cross-promotion of NBA games during “Thursday Night Football on Prime Video,” WBD’s counsel wrote in their reply brief. “Because Amazon holds the exclusive rights to TNF, only Amazon could perform that obligation.”
The NBA's deal with Amazon also included a $3.2 billion escrow provision whereas no such requirement was included in the NBC deal. At the time, WBD had only $2.98 billion in cash, which would make it difficult to deposit that amount in an escrow account within five days.
Furthermore, the Amazon deal includes a provision if the company's credit rating is downgrading, the league could pull the plug on the deal. This is an unlikely scenario for Amazon, but would be a distinct possibility given the financial peril of WBD.
“The NBA never intended to allow TBS to match the Amazon Offer," wrote WBD's lawyers.