Media Executives Not Concerned By Drop In NBA's Ratings On ESPN, TNT
The NBA has experienced a significant drop in audience to start the season, reports Puck News. ESPN viewership is down more than 27 percent and TNT is down 16 percent.
Puck News spoke with several media executives and none were concerned about those numbers after only two weeks. However, if both ESPN and TNT are still down double digits at Christmas, there will be a a different conversations.
Executives believe the NBA has faced tougher competition this year, particularly with a compelling World Series that averaged six million more viewers than 2023.
Media executives have privately complained about the NBA's biggest stars being unavailable for games as injuries are up 35 percent year-over-year.