On average, NBA players earn anywhere from $1.2 million as rookies to $49.2 million for seasoned veterans with over a decade of experience. These top-tier contracts often capture headlines, but they don't always reflect the best value.
Take Stephen Curry, for example. His $55.8 million contract with the Golden State Warriors might seem eye-watering at first glance, but when you factor in the global reach and marketability he brings to the franchise, it starts to look like a bargain.
Curry's presence has made the Warriors a magnet for major sponsors, especially betting brands, which value having their logos associated with such a high-profile athlete. For betting companies, Curry's influence goes beyond the court—his brand power attracts massive public attention to any sponsorship, particularly in the growing world of sports betting. Fans interested in betting can even explore promotions like the Betano code to earn welcome bonuses.
This list focuses on players who provide the best value for the price their teams are paying. It's not just about the biggest salaries, but those contracts where a team truly gets more than they paid for—both in performance and long-term flexibility.
Aaron Wiggins
Oklahoma City Thunder took a huge leap during the 2023-24 season, but their success wasn’t just about stars. Aaron Wiggins quietly delivered solid performances from the bench, playing 78 games with an impressive shooting percentage of 49.2 from beyond the arc. His five-year, $47 million deal seems like a bargain, especially with the declining salary structure.
In his final season, Wiggins' cap hit will be just 3.9%, providing incredible flexibility for the Thunder as they look to extend their core players like Chet Holmgren and Jalen Williams.
Jonathan Isaac
Orlando Magic took a calculated gamble with Jonathan Isaac, restructuring his contract and adding a four-year extension worth $59 million. Isaac has had a troubled history with injuries, but his defensive prowess at 6'10" cannot be ignored. The Magic's decision to keep a flexible guarantee structure in Isaac’s contract protects them.
If he can stay healthy, his $14.8 million average salary will look like a bargain for a player with elite defensive skills. Isaac's situation presents both risk and reward, but the upside is enormous for the Magic if he stays on the floor.
Aaron Nesmith
The Indiana Pacers made a deep playoff run last season, and Aaron Nesmith’s rise was crucial to their success. Nesmith started 47 games, delivering on both ends of the court with 12.2 points per game and shooting nearly 42% from three-point range.
His postseason numbers dipped, but his defense was critical in shutting down opponents. The Pacers have locked him in at $11 million per year, a price that could easily outpace his production if he continues to improve.
Donte DiVincenzo
DiVincenzo is already making the Knicks look smart for his four-year, $49.9 million deal signed in 2023. His versatility allows him to plug into different roles depending on the team's needs, and at 27, he’s entering his prime.
DiVincenzo posted solid numbers last season, averaging 15.5 points during the regular season and stepping it up even further in the playoffs.
At $12 million annually, New York has found a player who outperforms his contract, making him one of the more valuable pieces for their future.
Herbert Jones III
While scoring often gets the spotlight, role players like Herbert Jones III are the backbone of any contending team. Jones, known for his defense, inked a four-year, $53.8 million deal with the Pelicans in 2023. His value goes beyond numbers, though his 11 points per game and 41.8% shooting from deep last season add solid offensive production.
Defensively, Jones has earned All-Defensive team honors, and at just $13.9 million a year, the Pelicans have locked up a top-tier defender at a very reasonable price. His deal looks even better as the salary cap continues to rise.
Summary
Teams that have managed their cap well with smart deals are in a position to make moves, while those stuck with bloated contracts for underperforming stars will struggle.
The NBA is a league where financial strategy is almost as important as on-court performance, and the teams that get it right—like those that signed Wiggins, Isaac, and Jones—will have the most success.