Jerry Jones believes the criticism he and the Dallas Cowboys have received during his ownership tenure has increased the value of the franchise.
"I must tell you that the negative part of that isn't enough to keep me awake at night," Jones said. "And there is no doubt in 25 years with the Dallas Cowboys that the criticism of me individually, the criticism of our franchise, the criticism of our activity has enhanced not only the value but the attractiveness of what we have done.
"Apathy would be my nightmare."
The Cowboys are now the most valuable franchise in professional sports.