U.S. Gambling Market Could Be Worth $2.3 Billion Annually To NFL
Posted: Wed Sep 5, 2018 2:49 pm
Nielsen anticipates the U.S. sports gambling market being worth $2.3 billion annually to the NFL.
The report, released Wednesday, was commissioned by the American Gaming Association, the trade group that represents the gambling business.
A nationwide, legal sports betting product available to all would affect annual media rights fees by nearly 18 percent, sponsorship by more than 7 percent and ticket sales by more than 6 percent.
Nielsen\'s report does not factor in so-called \"integrity fees.\"