The NFL announced plans for a new community-inspired uniform concept called \"Rivalries\" during Friday\'s NFL Draft, marking the league\'s biggest uniform initiative since Color Rush a decade ago.
The program, developed in partnership with Nike, will roll out over four years beginning in 2025, with AFC East and NFC West teams getting first access.
\"Nothing brings communities together quite like a good rivalry,\" said Renie Anderson, NFL Executive VP and Chief Revenue Officer. \"We decided to team up with Nike to allow fans and players to connect like never before with the Rivalries program.\"
First-year participants include the Bills, Dolphins, Patriots, Jets, Seahawks, Cardinals, Rams and 49ers, who will unveil their designs this summer. The AFC South and NFC North will follow in 2026, NFC East and AFC West in 2027, and AFC North and NFC South in 2028.
Teams must wear their Rivalries uniforms once annually at home against a divisional opponent for three consecutive seasons, with opponents either remaining consistent or rotating yearly.
\"The four-year rollout was designed to build the program out over time and highlight the unique rivalries individually, rather than doing it all at once,\" Anderson explained.
The Rivalries concept follows similar community-themed uniform programs in other leagues, including the NBA\'s City Edition jerseys (2017) and MLB\'s City Connect program (2021).
Current throwback and alternate uniforms will remain available, with teams permitted to wear these options up to four times per regular season under recently expanded uniform rules.
With its staggered implementation and three-year usage requirement, the Rivalries program will continue through at least the 2030 NFL season.