FC Barcelona\'s limited edition Travis Scott \"Cactus Jack\" jerseys have broken sales records following their release last week, according to Spotify\'s global VP of marketing and partnerships, Marc Hazan.
The special edition kits, created for the upcoming El Clásico match against Real Madrid this weekend, replace Spotify\'s usual front-of-shirt logo with rapper Travis Scott\'s Cactus Jack emblem. These jerseys are now changing hands for as much as $2,229 on resale platforms like StockX.
This marks the latest collaboration in Spotify\'s innovative partnership with Barcelona, which began in 2022. Previous jersey takeovers featured artists including Drake, Rosalia, The Rolling Stones, Karol G, and Coldplay.
Expanded Merchandise Collection
Beyond the match jerseys, Spotify, Barcelona and Nike collaborated with Travis Scott to create an expanded Cactus Jack x Barcelona collection featuring hoodies, t-shirts, retro jerseys, accessories and footballs.
\"This was our opportunity to create something truly authentic and credible with someone with such a foothold in culture and who is viewed as a fashion icon, particularly in the streetwear community,\" Hazan said.
The partnership includes a Travis Scott takeover of Barcelona\'s match day playlist on Spotify and an exclusive concert in Barcelona—Scott\'s first in the city—ahead of El Clásico.
Scott will attend the match against Real Madrid, witnessing Barcelona players wearing his branded jerseys in one of soccer\'s most-watched annual fixtures.
\"Seeing the jersey deliver record sales is testament to the impact this partnership is having. The level of energy we have felt from the fans has been incredible and is exactly what we set out to do with FC Barcelona and Travis,\" said Hazan.
Spotify\'s partnership with Barcelona also includes naming rights to Camp Nou stadium, which will reopen in 2026 as Europe\'s largest stadium.