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Liverpool is considering selling the naming rights for the new main stand at Anfield to help finance the redevelopment costs.

Liverpool's chief commercial officer recently ruled out selling the naming rights for the entire stadium.

"The new main stand is going to be a big focus for all of us. The process is still ongoing. We’re getting closer to certainty but we’re not there yet,” Fenway Sports Group’s Billy Hogan told the Liverpool Echo. “When that certainty arrives, from a commercial standpoint we’ll be ready to get to work on that. We wouldn’t consider selling naming rights for the stadium as a whole but in terms of the name of the main stand that’s something we will look at. We’ll be looking to bring in a number of new partners. A naming partnership for the stand would make sense.”

Via The Guardian