Bob8 wrote:ShootersShoot wrote:Bob8 wrote:
I believe expectations for a player shouldn't be correlated with his age but with his salary. If you get 52 mio, your production should be elite no matter how old you are.
Yea but thats not how the real world works..
Those 52 mio are for sure good enough reason to question the impact of a player, who gets 1/4 of team payroll. Or maybe Lakers and their fans should just be satisfied that they can pay and watch a basketball legend in decline? I would imagine that 52 mio could be better spent nowadays, but I might be wrong of course.
The NBA is an entertainment entity focused on generating the most revenue. Their main selling point is the product for NBA games, but there are numerous factors that contribute to how and why the NBA generates revenue. A crucial aspect of generating revenue for the NBA is having "Stars". Stars are typically the best players, but not always.
Here is a situation that is interesting to think about, and hopefully helps you understand how contracts work:
Imagine if the NBA had no marketing, minimal overhead costs, no TV contracts, and simply played at a gym for 20,000 people to watch, analyze, and consume, then LeBron James at this moment would clearly not be worth as much as Nikola Jokic, nor should LeBron be paid as a Top 10 player.
When considering this concept, a few issues arise. First and foremost, the actual Maximum contract is underpaying many players. LeBron was underpaid from his rookie season through his 2021 season (and possibly up to 2024) because a Maximum contract was capped at 30% of the salary cap. The best players in the NBA are worth more than 30% of the salary cap, but because of the CBA, that is what they are allowed to be paid.
We now have LeBron James, who has been underpaid for 16-18 seasons. Perhaps his being paid more in his 20th season is simply making up for lost salary
At the end of the day, the NBA is a business meant to generate revenue, not pay each player a predetermined amount based on their performance. There is a trend where better players receive higher salaries, but this trend is not a perfect one-to-one correlation. A couple of reasons for this include a limited ceiling on contract values (a maximum contract) and the value players can bring to teams beyond their performance.