JShuttlesworth wrote:Why are Raps fans getting insecure about the TV ratings? Who cares? They don't use Canada in the stats, it's pretty simple, it's US TV ratings. Of course the numbers are going to be down in the US with only one American team playing in the Finals.
The effect it's having in Toronto is absolutely nuts, I haven't seen it like this ever. Kids everywhere carrying around basketballs, people of all ages getting shots up on the courts around the city after work, it's crazy. This alone is going to have a significant impact on basketball in Canada. The energy downtown after the games has been ridiculous as well as everyone funnels out of 'Jurassic Park'
It's more one particular fan, apparently a LeBron fan and/or a Warriors hater, trying to say LeBron is the only thing that keeps finals ratings from tanking and that the Warriors don't have a positive effect on finals ratings.
I need a lot more information before drawing any conclusions. 
What are the trends over the 10-year period? How have the ratings risen or fallen over that time?
Are people who watch on DVR counted? I watch games on DVR, even while they're live. I start watching 30-60 minutes after the game has started so I can FF through commercials and halftime. If I have the cable box tuned to another channel for live TV (for the finals, I like to have it on the NBA channel), am I counted as a viewer? Are the people on the East Coast who DVR it because it's on late for them and watch the next day counted?
Are people who watch by streaming counted? There is a trend away from traditional cable and dish TV providers. Do the ratings account for that?
And yes, having one team from Toronto also impacts ratings. It's fine that Canadian viewership hasn't been counted previously and isn't counted again, but there is a huge concentration of viewers in the two areas where the participating teams are from. This year, the ratings being referenced apparently count viewers in one area. Not that Cleveland is a huge market, but is the drop in viewers for that market alone enough to account for the drop in viewership?
If you really want to gauge the viewership impact of, say, LeBron and the Warriors, you'd look at the number of viewers on all platforms and exclude areas for the participating teams. I personally don't doubt that LeBron is a draw. My guess is that Warriors are also a draw, one that has probably changed over time from plucky underdog playing a likable style to evil empire people want to watch lose.
So, yeah, you need more data to come to any conclusions.
If you're not outraged, you're not paying attention.