cgf wrote:Roco14 wrote:cgf wrote:
Yeah, especially with a major destination like San Antonio in the running...
There is no comparison to be had between Canada and
ANY US city in terms of what is good for the league. 90%+ of revenue generated by the NBA comes from American consumers, and Americans root for American teams. Wemby is potentially going to be a top 5 player of all time in 2 decades, it's pretty simple.
The league would rather have Wemby play for the Wizards G-league team than have him in Toronto.
I know that some Toronto fans have decided that this was true. But are there any #s that support San Antonio being a more profitable destination for the league than Toronto, or is it just something that gets repeated by people looking for something to be aggrieved by?
Players don't like having to deal with the winters, which is a thing you can feel victimized about, but I'm not sure this profit-motive actually exists. At least I've never seen anyone provide real evidence for it.
It's not even about victimization, I'm simply pointing out a fact that it is disadvantageous for a private American company to have one of their "marquee products" play in a country where the vast majority of their paying customers DON'T live or care for.
There probably aren't any studies that compares the profitability of San Antonio directly to Toronto but here's an AI answer that explains why it's far better for the NBA for superstars to be in the US versus Canada:
Why Is It More Profitable for the NBA for Superstars to Play in a U.S. City Instead of Toronto?
Bigger Domestic TV Market – The NBA's most lucrative revenue stream is its U.S. TV deals with ESPN, ABC, and TNT, worth billions. U.S. teams drive higher ratings because American viewers prefer watching their local teams. Toronto, as a Canadian market, doesn’t contribute as directly to U.S. ratings, making it less valuable for domestic TV deals.
Sponsorship & Endorsements – Major U.S. cities like New York, Los Angeles, and Chicago attract more corporate sponsorships and endorsements due to larger domestic exposure. Superstars in U.S. cities boost local team sponsorships, which trickles up to the NBA through revenue-sharing mechanisms.
Currency Exchange & Taxes – The Canadian dollar is usually weaker than the U.S. dollar, meaning revenues from tickets, merchandise, and local sponsorships in Toronto are worth less when converted. Additionally, higher taxes in Canada can make it less attractive for superstars, indirectly impacting the league’s ability to keep top talent in a key revenue-driving market.
Merchandise & Branding – The NBA makes money through merchandise sales, and while Toronto has a strong fan base, U.S. teams generally generate more sales domestically. A superstar in a major U.S. city (e.g., LeBron in LA) helps drive global jersey sales more than if they were in Toronto.
NBA Narrative & Media Coverage – The NBA thrives on storylines, rivalries, and media buzz. The league benefits more when stars are in marquee U.S. cities with large media markets, as it fuels engagement, ticket sales, and social media interactions, all of which contribute to league-wide revenue.