FarBeyondDriven wrote:the false narrative that Jordan took the NBA global. The truth is Magic and Larry saved the NBA with their rivalry and brought back the masses in the US and overseas. Stern then allowed China and it's billion plus people to air games for free. The wall came down opening up Eastern Europe and Russia to the NBA. The 1992 Dream Team played at the Olympics in Barcelona bringing even more overseas fans and NBA interest. This resulted in a generation of kids growing up and international talents reaching the NBA from then on.
Sure, MJ was easily the most popular athlete in the world in the 90s and aided the NBA's growth but the stage for global reach had already been set in motion and MJ shouldn't be given sole credit for the game going global.
Sure, but Jordan was the most popular player on the 92 Dream Team, his last Finals game has the best TV ratings of all time, his last Finals series has the record for highest rated Finals, and we can see the ratings difference with and without him.
1990 Finals: 17.19 M viewers per game
1991 Finals: 23.91M viewers per game
1993 Finals: 27.21M viewers per game
1994 Finals: 17.25M viewers per game
1995 Finals: 20.1M viewers per game
1996 Finals: 24.86M viewers per game
1998 Finals: 29.04M viewers per game
1999 Finals: 16.01M viewers per game
A lot more people watched with Jordan, the Jordan shoes became a global icon, the Jordan commercials grew the game, and “Space Jam” was an international box office success, earning $90M in America and $150-160M overseas.
The NFL is broadcast in countries overseas, but it’s not nearly as popular as the NBA abroad.