papidulo wrote:I hope Lavar Ball gets an actual agent for his son, because he seems like the kind of guy who would think he could do it himself, and get his son to sign crappy contracts, like when Master P was Ricky Williams' agent.
The reason athletes sign with major brands is the same reason musicians sign with major labels as opposed to going independent, or why there arent competitor leagues for the NBA/NFL; distribution and sponsorship. Branding is literally the easiest part of it all. You cant just put up a weebly business site and expect to sell thousands of units in merchandise on your own. Further, ppl go with big brands because that brand is associated with a level of quality; after a quick visit to the Big Baller website, it doesnt seem like theyre even worried about quality; the only ppl I can see buying that stuff is family friends.
There are way more established NBA stars who dont have lucrative apparel deals, so idk why Lavar Ball is putting the cart before the horse. I can already see it, as soon as Lonzo gets to the league, players are gonna make a point of it to make him look bad bc of all the talking his dad does.
Not to single you out (although I am quoting you lol) but it seems most of the comments about Lavar are hot takes with no actual knowledge of anything he says, just reading the media quotes.
He has stated numerous time he has absolutely no intent on being their agent, he already has a list of agents he plans on deciding between.
All he wants to do is create a brand around his sons, he's a marketer, simple and plain. Who would possibly have a problem with a guy selling "Big Baller Brand" t-shirts at $50 a pop and kids are actually BUYING them because they think Lonzo is cool and LaMelo is shooting half court shots at will.
Make a buck while you can man, that's the American way.