New Kobe and Messi Commercial

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JellosJigglin
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Re: New Kobe and Messi Commercial 

Post#81 » by JellosJigglin » Thu Dec 5, 2013 4:57 pm

BadWolf wrote:You're basically saying you'll disregarding any data that's not consistent with your opinion.


I didn't disregard anything. I said we need more information about the poll. That's what it means to have an open mind rather than blindly taking a position. I gave my reasons explaining why he may have appeared on the poll in 7th. I only read the first link last night, which was a more broad statement of the findings. But I just read the second link which goes into reasons for why we're seeing a rise in his popularity in America. It basically confirmed everything I said, so I feel even more strongly about my position now. Here are a few quotes from the link:

Messi's achievement is even more seismic when viewed through the lens of the 12- to 24-year-old demographic, who proclaim the Barcelona star to be the fourth-favorite athlete in the United States (the study tracks the fan base sizes and demographic trends for all major sports through a monthly telephone survey of 1,500 Americans ages 12 and over).


In other words, the younger generation is driving up his popularity. Interesting. That should sound familiar if you read my post.

When asked to analyze the reasons behind Messi's rise, Ader contextualizes it against last year's discovery that soccer has become America's second-most popular sport for those age 12-24, outstripping the NBA, MLB and college football.


In case you didn't read the entire article and you're wondering who "Ader" is:
Seth Ader, ESPN's senior director of marketing who oversees the company's soccer-related World Cup marketing strategy.


"The EA Sports factor cannot be exaggerated. Their FIFA game is the No. 2 best-seller in the U.S. sports category, behind the Madden franchise,


This just supports the age argument, but the video game angle is one I never thought about. I don't know if Messi is on the cover or what. I didn't bother to check because they made mention of the Madden series multiple times, so it plays a big role regardless.


Another article linked in that one had this to say about soccer in America overall, not just one demographic (ie 12-24 age group):

By way of context, Luker rattles off statistics about soccer's competitors. "Twenty-five percent of Americans are avid NFL fans first and foremost, 14.4 percent are basketball fans, and MLB comes third with 13.9 percent."

Soccer's avid fanbase is 10 percent


Back to the original article you posted:
and the more the Hispanic community assimilate ... the more they fuel the overall conversation."


So the hispanic community is another reason for his rise. Interesting. That should also sound familiar if you read my post about Messi being from the largest Spanish speaking nation in the world. You think if Messi was from France or Germany he would have the same popularity in America? If so I have a bridge to sell you.

Hispanics are the largest demographic of soccer fans in America. By 2020 they'll be the majority in California and other parts of America, and soccer is the most popular sport in their culture just as it is in every other country outside of North America.

Younger generation, Hispanic connection, these were the underlying theories in my post for the results of the poll, which are now confirmed. I wasn't "dismissing" the poll, I was coming up with reasons for why the results may have been what they were. After reading the article I feel I was spot on. You don't have to agree. We'll agree to disagree. My work is done here. Good day.
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Re: New Kobe and Messi Commercial 

Post#82 » by pootpoot » Thu Dec 5, 2013 5:07 pm

Holy hell, sometimes it's best to ask yourself what the hell you're even discussing.

Btw the reason Messi is so mega popular is because he's the equivalent of someone scoring 40 ppg in today's game the guy is PHENOMENAL, no clue why I'm bothering..
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Re: New Kobe and Messi Commercial 

Post#83 » by NapoleonII » Thu Dec 5, 2013 5:10 pm

JellosJigglin wrote:
BadWolf wrote:tohelp you

a monthly telephone survey of 1,500 Americans ages 12 and over


Thanks. That's still not enough info. I don't doubt that there are pockets of America where he might be popular. Like I said earlier, the largest demographic of soccer fans in north America are immigrants from Latin America. I just read Messi is from Argentina, which is the largest Spanish speaking country in the world. If the calls were made to major cities, where there are entire neighborhoods of Latin Americans, that could skew the results. Also, the younger their age, the more likely they are to have some type of connection to soccer since many preteens play it. Twelve is a pretty young age to include in a survey. I'd also imagine the majority of the answers went to the top 3 or 4 athletes, so the drop off to seventh is likely huge. Still, thanks for sharing. That is interesting.


....stopped reading after this.
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Re: New Kobe and Messi Commercial 

Post#84 » by huskerdu » Thu Dec 5, 2013 5:21 pm

Messi is the greatest athlete this world has seen since Michael Jordan.

He's someone you should be telling your children about one day.
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Re: New Kobe and Messi Commercial 

Post#85 » by BadWolf » Thu Dec 5, 2013 5:33 pm

JellosJigglin wrote: Good day.

not really sure what counts for america, and yes, there sure are differences between demographic group, like with everything. Does only white suburban america count?
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Re: New Kobe and Messi Commercial 

Post#86 » by SlowPaced » Thu Dec 5, 2013 5:40 pm

huskerdu wrote:Messi is the greatest athlete this world has seen since Michael Jordan.

He's someone you should be telling your children about one day.


Agreed. Cristiano Ronaldo is up there as well.
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Re: New Kobe and Messi Commercial 

Post#87 » by Don Draper » Thu Dec 5, 2013 6:34 pm

JellosJigglin wrote:
BadWolf wrote:You're basically saying you'll disregarding any data that's not consistent with your opinion.

Younger generation, Hispanic connection, these were the underlying theories in my post for the results of the poll, which are now confirmed. I wasn't "dismissing" the poll, I was coming up with reasons for why the results may have been what they were. After reading the article I feel I was spot on. You don't have to agree. We'll agree to disagree. My work is done here. Good day.


I'm sorry but that still doesn't make sense. So we discount the younger generation? Hispanic population? I can't think of anyone I know that follows sports and doesn't know who Messi is and I'm 28.

It's okay to be wrong.
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Re: New Kobe and Messi Commercial 

Post#88 » by B2Bhoops » Thu Dec 5, 2013 6:40 pm

Man I can picture it now. The 24 year old hipster with his ipad sitting in starbucks sipping a latte. I just know that guy is loving soccer. He and his other hipster office buddies probably think they are the first ones to discover it too.
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Re: New Kobe and Messi Commercial 

Post#89 » by SF_Warriors » Thu Dec 5, 2013 7:02 pm

Where's the guy that made a thread about Kobe not being in anycommercials?
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Re: New Kobe and Messi Commercial 

Post#90 » by LLcoleJ » Thu Dec 5, 2013 7:32 pm

Don Draper wrote:
I'm sorry but that still doesn't make sense. So we discount the younger generation? Hispanic population? I can't think of anyone I know that follows sports and doesn't know who Messi is and I'm 28.

It's okay to be wrong.


I am 41 and I follow sports pretty regularly. Admittedly I do not follow Soccer but a lot of my friends do.

The sports I follow closely are NBA, NFL, MLB, Golf some College Football and Basketball and the NHL.

Outside of the obvious in David Beckham. I know of Christian Ronaldo and Clint Dempsey. I can probably name a few more of the top guys in the league if I tried hard enough. I do know who Messi is but to be honest I learned about him here, read up on him and have a knowledge of him and his greatness and popularity around the world.

That being said, I never hear about him, never see him in things I watch/read and never talk about him with anyone in any kind of sports conversations I have out in the outside world. I am certain that if I had not heard his name being talked about here I might have known about him in passing but I would have never recognized him if I saw him.

Obviously, this has the most to do with the fact that I am not interested in the sport, but I think his popularity in the US is directly tied to those who follow the sport as opposed to just knowing him because he is popular around the world.
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Re: New Kobe and Messi Commercial 

Post#91 » by shadester76 » Thu Dec 5, 2013 7:36 pm

Did I start a meaningless argument?

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Re: New Kobe and Messi Commercial 

Post#92 » by LLcoleJ » Thu Dec 5, 2013 7:37 pm

shadester76 wrote:Did I start a meaningless argument?

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Re: New Kobe and Messi Commercial 

Post#93 » by dike77 » Thu Dec 5, 2013 7:38 pm

Manning = A known star for around 300 million people

Messi = a known star for at least 3 billion people

Its pretty easy to point out why you cant compare them
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Re: New Kobe and Messi Commercial 

Post#94 » by Don Draper » Thu Dec 5, 2013 7:44 pm

Phil XI wrote:
I am 41 and I follow sports pretty regularly. Admittedly I do not follow Soccer but a lot of my friends do.

The sports I follow closely are NBA, NFL, MLB, Golf some College Football and Basketball and the NHL.

Outside of the obvious in David Beckham. I know of Christian Ronaldo and Clint Dempsey. I can probably name a few more of the top guys in the league if I tried hard enough. I do know who Messi is but to be honest I learned about him here, read up on him and have a knowledge of him and his greatness and popularity around the world.

That being said, I never hear about him, never see him in things I watch/read and never talk about him with anyone in any kind of sports conversations I have out in the outside world. I am certain that if I had not heard his name being talked about here I might have known about him in passing but I would have never recognized him if I saw him.

Obviously, this has the most to do with the fact that I am not interested in the sport, but I think his popularity in the US is directly tied to those who follow the sport as opposed to just knowing him because he is popular around the world.


Frankly I'm surprised b/c I've seen him mentioned on ESPN and other sports channels countless times. I'm probably the only person in my group of friends that follows soccer and all of them know who Messi is (I don't talk to them about soccer). There is no doubt that a lot of Americans don't know who Messi is, but you can't compare him to Manning and Brady.
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Re: New Kobe and Messi Commercial 

Post#95 » by LLcoleJ » Thu Dec 5, 2013 7:56 pm

Don Draper wrote:
Frankly I'm surprised b/c I've seen him mentioned on ESPN and other sports channels countless times. I'm probably the only person in my group of friends that follows soccer and all of them know who Messi is (I don't talk to them about soccer). There is no doubt that a lot of Americans don't know who Messi is, but you can't compare him to Manning and Brady.


Soccer's popularity is soaring in the US. I have friends in both Seattle and Portland who often post game footage online and the arenas are insane. In fact, ALL of my soccer friends that are on Facebook posted that video yesterday of the guy who " top shelfed" the kick from mid-field. I watched it and enjoyed it.

Again, I know who Messi is and I am not comparing him to Payton or Brady. However, in the US there really isn't a comparison. I realize that the US is not the rest of the world but speaking from an average dude who follows sports I don't seem him in front of me alot. In fact, after knowing about him here and hearing the name recognition from RGM. That It will probably pique my interest if someone on the TV or radio mentioned his name. ( which isn't often for me)

I will get up watch sport center or SAS and Skip. ( puke) but most of the day I am online here or dialing in 1 of my fantasy football teams ( haha) . I usually watch local sports stations, ( San Diego and LA) and every day I am listening to LA radio stations when I am out and about. ( 570 or ESPNLA) at home I am watching whatever basketball game is televised. ( National or regional Lakers and Clippers) or I watch mainstream TV with commercials and what not. I can honestly say I have not heard his name once in at least a year in any of these platforms. But maybe I am just not listening for it. I dunno.

That being said, he is the most popular athlete in the world.
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Re: New Kobe and Messi Commercial 

Post#96 » by Don Draper » Thu Dec 5, 2013 8:29 pm

Phil XI wrote:Soccer's popularity is soaring in the US. I have friends in both Seattle and Portland who often post game footage online and the arenas are insane. In fact, ALL of my soccer friends that are on Facebook posted that video yesterday of the guy who " top shelfed" the kick from mid-field. I watched it and enjoyed it.

Again, I know who Messi is and I am not comparing him to Payton or Manning. However, in the US there really isn't a comparison. I realize that the US is not the rest of the world but speaking from an average dude who follows sports I don't seem him in front of me alot. In fact, after knowing about him here and hearing the name recognition from RGM. That It will probably pique my interest if someone on the TV or radio mentioned his name. ( which isn't often for me)

I will get up watch sport center or SAS and Skip. ( puke) but most of the day I am online here or dialing in 1 of my fantasy football teams ( haha) . I usually watch local sports stations, ( San Diego and LA) and every day I am listening to LA radio stations when I am out and about. ( 570 or ESPNLA) at home I am watching whatever basketball game is televised. ( National or regional Lakers and Clippers) or I watch mainstream TV with commercials and what not. I can honestly say I have not heard his name once in at least a year in any of these platforms. But maybe I am just not listening for it. I dunno.

That being said, he is the most popular athlete in the world.


I believe you but you know who Messi is now. My comment about Brady and Manning was directed more towards what JelloJiggin said (which sparked the debate). I think a lot of people wouldn't recognize Messi if he was standing right in front of them, but most sports fans would at least know his name.
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Re: New Kobe and Messi Commercial 

Post#97 » by Jellybeans824 » Thu Dec 5, 2013 8:34 pm

Who is the black guy making funny faces in the background in the Messy commercial?
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Re: New Kobe and Messi Commercial 

Post#98 » by Jellybeans824 » Thu Dec 5, 2013 8:40 pm

Just to give you guys a better idea of how big these guys are

This video was posted up yesterday

and already has

OVER 17 MILLION Views.............for an airline company


wow
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Re: New Kobe and Messi Commercial 

Post#99 » by Jellybeans824 » Thu Dec 5, 2013 8:44 pm

,
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Re: New Kobe and Messi Commercial 

Post#100 » by LLcoleJ » Thu Dec 5, 2013 8:46 pm

Don Draper wrote:I believe you but you know who Messi is now. My comment about Brady and Manning was directed more towards what JelloJiggin said (which sparked the debate). I think a lot of people wouldn't recognize Messi if he was standing right in front of them, but most sports fans would at least know his name.


I think to Jellos point that is how much of a difference these guys here are compared to around the globe and vice versa is name recognition in the US vs. the World.

In the US they talk about Manning ALL the time. I am a Charger fan so I take extra note. Or Brady or just football in general. That;s not really a dispute is it?

But if you live here you most certainly hear about Manning alot compared to passing mentions about Messi in the mainstream media.

On the flip side in other countries, I would be surprised if they even mentioned guys like Brady or Manning.. maybe Brady if it has something to do with Gisele. And I am sure there is constant Messi talk in these areas as well.

I think it's fair for someone in the US to know who is Messi even outside of being a fan of the sport, but It's also fair to say that there is a large contingent of people who simply never hear about him here.

I would guess that Messi gets the Peyton Manning-esque converge around the globe that we are used to hear with American Football.

I actually discovered him here about 5 years ago when their was as poster with the same name ( now banned but I am sure is back) but his name was Lionel Messi and I was curious as to who that was. :)
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