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Dolan/MSG losing corporate sponsors to Rox over Linsanity
Posted: Wed Aug 8, 2012 4:17 pm
by spaceballer
During Linsanity, Maxxis Tires became the first Taiwanese corporate sponsor that signed with Madison Square Garden. Revenue from corporate sponsorships, based on signage inside a team's arena, is not shared with the rest of the league. Acer is leaving, too. Although Acer is international, it is based in Taiwan and has major assets there. I have no idea if Coca-cola is going to continue to pay to run Chinese language signs courtside inside MSG in the hopes that people overseas in Asia see the signs when they air Knicks games.
Sports Pro Media wrote:Maxxis follows Lin from New York to Houston
Taiwan-based tyre manufacturer Maxxis Tires have signed a one-year sponsorship deal with the Houston Rockets NBA franchise, the new team of Taiwanese-American basketball sensation Jeremy Lin.
Maxxis, which backed Lin's previous team the New York Knicks last year, will be entitled to courtside signage on LED boards at the Rockets' home arena, and will serve as presenting sponsor of a promotional giveaway night at some point during the coming season.
---snip---
At the same time, Maxxis and computer manufacturer Acer declined to renew one-year sponsorship deals with the Knicks.
http://www.sportspromedia.com/news/maxx ... o_houston/
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 4:18 pm
by Rockice_24
I think they lost their biggest sponsor (American Express) to the Nets too.
You knew that was going to happen with Lin though. He's like the Tebow of basketball right now.
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 4:22 pm
by drejeronfire
It's more than just Lin. Sponsors are seeing the Nets as a viable alternative to the Knicks and as a result the Knicks / MSG have seen some of their mainstay sponsors and events jump ship.
Not that you can blame any of the sponsors or event promoters. There's a negative stigma that surrounds the Knicks outside of New York which has only continued to get worse as Dolan's blunders have piled up.
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 4:35 pm
by kakaman
Not surprising, but in defense of the Knicks, these minor sponsorships aren't going to make or break them. What the Knicks need is the other way, to sell regional ads so that they show up abroad, like what Manchester United is doing. It would have been easier with Lin, but now the Rockets will have a huge presence in Asia.
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 4:37 pm
by LikeABosh
Well this is just awful
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 4:42 pm
by Nowitness
This was one of the big reasons I thought the Knicks made a bad choice w/ not re-upping Lin. He puts butts in seats, and gets you sponsors.
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 4:51 pm
by Tim Horton
top that with losing around 100M+ in stocks.
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 4:52 pm
by omerome
MavsManiac4Life wrote:This was one of the big reasons I thought the Knicks made a bad choice w/ not re-upping Lin. He puts butts in seats, and gets you sponsors.
Keeping Lin wasn't going to put more butts in the seats; those seats would of sold out regardless. I do agree that keeping Lin would of given the franchise more sponsors though.
The Knicks simply should of kept Lin because he gives the team another good player and an asset.
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 5:10 pm
by Jay10
Tim Horton wrote:top that with losing around 100M+ in stocks.
wealthy people
at that; rich people
over that.
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 5:12 pm
by thetrapman
Jay10 wrote:Tim Horton wrote:top that with losing around 100M+ in stocks.
wealthy people
at that; rich people
over that.
What?
Dude, doesn't matter how much money you have, 100 million is 100 million.
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 5:13 pm
by Jay10
thetrapman wrote:Jay10 wrote:Tim Horton wrote:top that with losing around 100M+ in stocks.
wealthy people
at that; rich people
over that.
What?
Dude, doesn't matter how much money you have, 100 million is 100 million.
wealthy people don't go broke.
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 5:15 pm
by thetrapman
Jay10 wrote:thetrapman wrote:Jay10 wrote: wealthy people
at that; rich people
over that.
What?
Dude, doesn't matter how much money you have, 100 million is 100 million.
wealthy people don't go broke.
Because they're smart enough not to make decisions that cost them $100 mililon.
This little boy trying to be smart with me, please don't, it's not the road you want to take.
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 5:16 pm
by Kobeskillz
Meh They have been crap for so long and done so many stupid things and made their fanbase suffer for so long that it was bound to bite them in the ass. Little brother grew up.
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 5:17 pm
by Chamilitary Man
Jay10 wrote:thetrapman wrote:Jay10 wrote:wealthy people
at that; rich people
over that.
What?
Dude, doesn't matter how much money you have, 100 million is 100 million.
wealthy people don't go broke.
You don't get wealthy by not giving a sh*t about any sum of money either. I'll go ahead and assume that you're one of those people that reads a Forbes article once a year and thinks he understands how wealthy people think?
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 5:22 pm
by diablerouge
MavsManiac4Life wrote:This was one of the big reasons I thought the Knicks made a bad choice w/ not re-upping Lin. He puts butts in seats, and gets you sponsors.
i think the knicks will do just fine financially. just a hunch.
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 5:27 pm
by diablerouge
omerome wrote:MavsManiac4Life wrote:This was one of the big reasons I thought the Knicks made a bad choice w/ not re-upping Lin. He puts butts in seats, and gets you sponsors.
Keeping Lin wasn't going to put more butts in the seats; those seats would of sold out regardless. I do agree that keeping Lin would of given the franchise more sponsors though.
The Knicks simply should of kept Lin because he gives the team another good player and an asset.
would have*
should have*
i know i'm going to sound douchey here but come on, think about it... could of? how can that possibly make sense?
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 5:30 pm
by omerome
diablerouge wrote:omerome wrote:MavsManiac4Life wrote:This was one of the big reasons I thought the Knicks made a bad choice w/ not re-upping Lin. He puts butts in seats, and gets you sponsors.
Keeping Lin wasn't going to put more butts in the seats; those seats would of sold out regardless. I do agree that keeping Lin would of given the franchise more sponsors though.
The Knicks simply should of kept Lin because he gives the team another good player and an asset.
would have*
should have*
i know i'm going to sound douchey here but come on, think about it... could of? how can that possibly make sense?
Sigh...grammar police...
My point still stands.
Dolan/MSG losing corporate sponsors to Rox over Linsanity
Posted: Wed Aug 8, 2012 5:43 pm
by blueNorange
Not a wise decision on their part
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 6:10 pm
by FlipTSO
More proof that Lin is just a brand, marketing gimmick, novelty act, etc. You sign Lin for the international sponsor revenue, not because he's going to help you win a championship. I like that the Knicks are starting to care more about winning than money.
Re: Dolan/MSG losing corporate sponsors to Rox over Linsanit
Posted: Wed Aug 8, 2012 6:12 pm
by hayden
Derailing