Seriously, California would just create its own league. Every top 100 prospect would head out West to be apart of that league. Get the opportunity to make money while living out on the West coast. California has more than enough beautiful campuses to attract all the top prospects. You would see schools like Pepperdine become a bigger name in sports. If I was like the 80th ranked recruit, I could either go to VCU or live a couple years in Malibu California while having the chance to cash in on endorsement checks.
And yet the exact same thing can be done nowadays with players signing in the G-League and none of them do it.
G League is not the same marketing structure. Top 4 or 5 guys in their class could sign with UCLA or Stanford, USC, still get network TV time to play, sign their shoe contract a year early, maybe even pick up some local endorsements.
Meanwhile...you don’t think a school like Arizona and possibly even UNLV goes with them? Hell Sean Miller has been organizing his players getting paid for years. They are a natural to join thus new association and walk away from the NCAA.
Plus these schools, with access to the top talent each season, could negotiate their own TV deal without having to share any of it with the rest of the NCAA? And who would stop them from sharing those profits with the players as a further enticement?
And rich boosters...they can now offer 50k, 100k, 200k “endorsement” deals to help draw top prospects to their school.
Kentucky and Pitino is going to just sit back and watch the talent go out West? They would line up next to join. Ohio St loves to find ways to draw talent to their school...count them in.
And ditto this scenario in football too.
This is how the NCAA falls apart. And why they absolutely should be worried about this scenario happening. I could see the very top guys making 500k to a million in their one season of college ball. This new association will distance its self completely away from anything the NCAA is trying to do. There will be zero notion of “amateur” basketball or football player.
Tell me, how does the NCAA try to compete with that competition model? Without loosening most of their rules themselves.