What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited?

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What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#1 » by bisme37 » Sun Apr 6, 2025 5:05 pm

I generally try to avoid stupid ish like this but it was in my news feed this morning and I just can't wrap my head around Shaq.

I have never understood how a person with this level of marbles in his mouth gets paid to talk about anything on TV. It sounds like he's choking on phlegm and I hit mute every time. Legit unpleasant imo. But I digress.

The main thing I'm trying to get at here is why does this man hate the NBA so much? And why does he think his hate is funny or entertaining? And why do we eat this stuff up and pretend it's good NBA coverage?

During an episode of “The Big Podcast” this week, O’Neal sat down with comedian Roy Wood Jr. and opened up on the state of basketball, which the Basketball Hall of Famer was not particularly keen on.

“People get mad. It’s just a product of what I’ve seen,” O’Neal said when asked about LeBron James’ longevity being tied to the change in physicality in the NBA. “I’ve seen what greatness is, been there, played with ’em. I don’t see that all the time over here. So, you want me to give these motherf–kers the same props you giving them? That s–t will never happen. You can call it hate if you want.”

And while O’Neal said he and fellow “Inside the NBA” panelist Charles Barkley have been criticized for calling out the modern game as compared to how things were played in the 1990s and early 2000s, O’Neal continued that the “product is s–t.”

https://sports.yahoo.com/article/shaq-says-ben-simmons-needs-172332604.html


More quotes from interview (I don't want to link the videos but they can be found here: https://x.com/bigpodwithshaq?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1908249108176830954%7Ctwgr%5E73deb9eb794a30e33fb2aed21190b0040c38df2c%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fsports.yahoo.com%2Fcollege-basketball%2Farticle%2Fcooper-flagg-duke-left-devastated-after-dream-season-turns-into-nightmare-with-stunning-final-four-collapse-065255978.html )...

Shaq says he’d make both Chet and Wemby “quit.”
Is this just to make him feel better about himself?

“I used to hate Luka until I seen him play. I’m like this mother******g white boy, alright.”
Why did he hate Luka until he watched him play? Is hate just the default setting here?

Shaq goes OFF on the current era, saying LeBron’s longevity is a byproduct of how soft the league has become. He also claims that many players today couldn’t compete in past eras—especially players like Ben Simmons, who he says should be arrested for stealing $250 million.
Who the f cares about Ben Simmons at this point? That's your example used to take down the entire league, in a league where Ben Simmons is an outlier?

“A lot of these mother******s can’t play and they know it. In any era they can’t f*****g play.”
He says a lot of NBA players can't play in any era. That is, I mean, huh?

...

People were upset when the NBA ended its contact with TNT. My question is how did TNT think the NBA wanted to pay them to brutally insult their sport and product nonstop? Shaq and Chuck openly brag about how they don't watch NBA games, but then turn around and insult NBA games at every opportunity.

I don't think coverage of other sports and athletes is this nasty. Why do we NBA fans, and the league and players, have to suffer through it?
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#2 » by NZB2323 » Sun Apr 6, 2025 5:10 pm

I think it’s a combination of Shaq’s ego, competitiveness, and 90s rap. How did Shaq celebrate winning his 4th championship? “Kobe, tell me how my ass taste.”
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#3 » by Black Jack » Sun Apr 6, 2025 5:17 pm

He's always been that same guy seems like.
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#4 » by ITYSL » Sun Apr 6, 2025 5:17 pm

Shaq is a piece of **** who clearly doesn't even watch basketball hardly at all. He regularly doesn't know who players are.

He's a **** analyst. Barkley is only a tiny bit better. The day they get off the air will be a good day. I turn them off or mute the TV when they come on.

They appeal to older fans who just want to live in the land of nostalgia. They suck.
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Re: What is Shaquille O'Neal so mad about, and why, and why is NBA coverage so mean spirited? 

Post#5 » by Lakers LeBron » Sun Apr 6, 2025 5:20 pm

Let's say your Shaq. What are your goals? My interpretation is that he has two main goals
1. Earn his TNT paycheck while doing as little work as possible
2. Protecting his legacy

His job description is basically do whatever it takes to drives engagement towards Inside the NBA. Being opinionated, critical, controversial, and something of a moron is the easiest way for him to do that. Being positive about the NBA in a way that's interesting (ex Zach Lowe) is a lot of work and Shaq has generally not shown himself to be a particularly hard worker.
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#6 » by shrink » Sun Apr 6, 2025 5:23 pm

He did Old Man and the Three just before JJ became a host, and was entirely detestable.

He said he doesn’t care about anyone’s opinion unless they’ve done what he’s done, and he doesn’t care about giving people his honest opinion because they haven’t earned it.

I agree - I do not understand why any network would put a guy like this on TV.
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#7 » by Pattycakes » Sun Apr 6, 2025 5:23 pm

bisme37 wrote:I generally try to avoid stupid ish like this but it was in my news feed this morning and I just can't wrap my head around Shaq.

I have never understood how a person with this level of marbles in his mouth gets paid to talk about anything on TV. It sounds like he's choking on phlegm and I hit mute every time. Legit unpleasant imo. But I digress.

The main thing I'm trying to get at here is why does this man hate the NBA so much? And why does he think his hate is funny or entertaining? And why do we eat this stuff up and pretend it's good NBA coverage?

During an episode of “The Big Podcast” this week, O’Neal sat down with comedian Roy Wood Jr. and opened up on the state of basketball, which the Basketball Hall of Famer was not particularly keen on.

“People get mad. It’s just a product of what I’ve seen,” O’Neal said when asked about LeBron James’ longevity being tied to the change in physicality in the NBA. “I’ve seen what greatness is, been there, played with ’em. I don’t see that all the time over here. So, you want me to give these motherf–kers the same props you giving them? That s–t will never happen. You can call it hate if you want.”

And while O’Neal said he and fellow “Inside the NBA” panelist Charles Barkley have been criticized for calling out the modern game as compared to how things were played in the 1990s and early 2000s, O’Neal continued that the “product is s–t.”

https://sports.yahoo.com/article/shaq-says-ben-simmons-needs-172332604.html


More quotes from interview (I don't want to link the videos but they can be found here: https://x.com/bigpodwithshaq?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1908249108176830954%7Ctwgr%5E73deb9eb794a30e33fb2aed21190b0040c38df2c%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fsports.yahoo.com%2Fcollege-basketball%2Farticle%2Fcooper-flagg-duke-left-devastated-after-dream-season-turns-into-nightmare-with-stunning-final-four-collapse-065255978.html )...

Shaq says he’d make both Chet and Wemby “quit.”
Is this just to make him feel better about himself?
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#8 » by LockoutSeason » Sun Apr 6, 2025 5:26 pm

There’s a reason why Kobe didn’t want to play with him.
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#9 » by DarkXaero » Sun Apr 6, 2025 5:27 pm

What I don't understand is how does he still have a job as a TV analyst when he clearly sucks at this and hates on the sport?
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#10 » by D.Brasco » Sun Apr 6, 2025 5:44 pm

DarkXaero wrote:What I don't understand is how does he still have a job as a TV analyst when he clearly sucks at this and hates on the sport?


No clue. Even when he was an active player it was always a joke about how he was such a mumbler that it was hard to ever understand what he was saying at end of gam interviews and they thought that would make for a good broadcast analyst?
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#11 » by UcanUwill » Sun Apr 6, 2025 5:44 pm

I do not watch Inside the NBA or ESPN, but I am not American, I get games through other media. I can't imagine watching that, but I understand in America thats often the only way to watch games, so you have to watch Stephen A or Shaq talk, I feel bad for you guys.

Why is that TNT show still on, because any time I hear anyone I follow talk about it, they talk how they crap on the NBA, and I mean they literally are National NBA media. How is NBA even allow these guys on tv then lol? When I watch F1, I don't sit through people who say to me that its ****, like wtf?
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#12 » by LoneyROY » Sun Apr 6, 2025 5:45 pm

Ego and insecurity from the older generation.

And Shaq is a poster boy.
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#13 » by The Servant » Sun Apr 6, 2025 5:47 pm

I've gone full circle on Shaq. At first I hated him because of his ego and negativity, then I didn't mind it sometimes on TNT, but now I've come back around on the Shaq hate. This big guy sucks, he just misses the mark on his comments. They lack wit and fun, its just boring crying. If you have done so much you shouldn't cry so hard, it is pathetic.
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#14 » by falcolombardi » Sun Apr 6, 2025 5:49 pm

UcanUwill wrote:I do not watch Inside the NBA or ESPN, but I am not American, I can games through other media. I can't imagine watching that, but I understand in America thats often the only way to watch games, so you have to watch Stephen A or Shaq talk, I feel bad for you guys.

Why is that TNT show still on, because any time I hear anyone I follow talk about it, they talk how they crap on the NBA, and I mean they literally are National NBA media. How is NBA even allow these guys on tv then lol? When I watch F1, I don't sit through people who say to me that its ****, like wtf?


Nba doesnt own espn or tnt, is closer to the opposite in the sense the nba is -paid- by tv media for their games

So espn and tnt basically pay (huge, ever bigger sacks of money) nba to cover the league and its games, and then hire "analysts" whose style of analysis is hating on basketball and telling the audience how bad the product they are paying a fortune for actually is
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#15 » by UcanUwill » Sun Apr 6, 2025 5:55 pm

falcolombardi wrote:
UcanUwill wrote:I do not watch Inside the NBA or ESPN, but I am not American, I can games through other media. I can't imagine watching that, but I understand in America thats often the only way to watch games, so you have to watch Stephen A or Shaq talk, I feel bad for you guys.

Why is that TNT show still on, because any time I hear anyone I follow talk about it, they talk how they crap on the NBA, and I mean they literally are National NBA media. How is NBA even allow these guys on tv then lol? When I watch F1, I don't sit through people who say to me that its ****, like wtf?


Nba doesnt own espn or tnt, is closer to the opposite in the sense the nba is -paid- by tv media for their games

So espn and tnt basically pay (huge, ever bigger sacks of money) nba to cover the league and its games, and then hire "analysts" whose style of analysis is hating on basketball and telling the audience how bad the product they are paying a fortune for actually is


But as you said, makes no sense, because these channels are trying to sell you their product by putting people who complain about it, what kind of strategy that is? JJ had a point when he made that rant, if I watched something, and had people constantly remind that what I am watching sucks, I might stop watching that, seriously.
I used to watch Inside sometimes, but it gets old so fast, I seriously do not understand why people love these guys so much. They are not incultingly bad like SAS, but I just do not find them entertaining. Charles Barkley is media goat and I don't get it at all, I don't get his appeal.
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#16 » by bkkrh » Sun Apr 6, 2025 5:58 pm

DarkXaero wrote:What I don't understand is how does he still have a job as a TV analyst when he clearly sucks at this and hates on the sport?


You could ask the same about Stephen A. Smith or Skip Bayless. Or why Gil's Arena podcast is so popular, even though they constantly have the dumbest takes. Or why you find endless posts on social media with absolute insane takes that often contain obvious mistakes.

This is what generates clicks and views and get people talking. We have switched from every publicity is good publicity to bad publicity is the best publicity. How often is somebody posting some insightful articles and videos compared to some crazy hot takes on the general board? It is hard to create good content. It is even harder to create good content and make it go viral. It's a lot easier to make people mad and react. It's like with customer service in companies, most people will more likely share a bad experience that made them mad, than a positive one.

It's 100% done on purpose. To go with Shaq's example, I didn't even know that he had a podcast, until I had about half a dozen videos showing up in my Youtube feed where decent Basketball Youtubers lost it about Shaq not knowing that the Pistons have a winning record and thinking that Chauncey Billups is their head coach on one of his latest episodes. That's of course a free add for the podcast and the related clip channels. . Media works similar to 90s professional Wrestling at this point.

Watch some 10-12 year old Inside the NBA clips, it was a completely diferent show. Yes, they also had jokes and some goofy moments each episode, but it was still about basketball. There might be a 5-10 minute clip of Shaq and Chuck demonstrating effective pick and roll based on a situatons they saw in one of the games. That's why I found the show interesting, since it was a fun show about Basketball that didn't take itself too serious.

Haven't watched a full show in probably 2-3 seasons, completely stopped watching any new clips from them this season, same goes for the majority of Basketball media, outside of a few channeçs and sides that generally have reasonable takes and aren't too extremely biased in one direction.
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#17 » by KyRo23 » Sun Apr 6, 2025 6:03 pm

People need to realize these guys don’t watch basketball. There’s a reason they have a segment called “who he play for” and Barkley gets them all wrong

Even the big podcasts don’t watch the NBA like they say they do. I was watching one and the whole panel was trying to remember what “that dude on Denver who shoots” name is. They meant MPJ

Sports media for the most part is a joke
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#18 » by chilluminati » Sun Apr 6, 2025 6:03 pm

D.Brasco wrote:
DarkXaero wrote:What I don't understand is how does he still have a job as a TV analyst when he clearly sucks at this and hates on the sport?


No clue. Even when he was an active player it was always a joke about how he was such a mumbler that it was hard to ever understand what he was saying at end of gam interviews and they thought that would make for a good broadcast analyst?


Ratings, because dumb people like dumb. Dumb people want to hear dumb takes about dumb things, so Shaq continues getting 7 figure deals while people like Lowe lose their job. A network that made millions off of his buffoonery will continue to do so and give him the scraps it produces. It's such a bad look that I don't and won't ever care about Shaq or Chucks careers even. Why would I credit people who discredits the very product that puts food on his table? Ungrateful trash.

Best way to see it is that Inside the NBA crew are entertainers. the E! entertainment of basketball where they're more about "humor" (aka excuses for not even watching basketball), drama, and hot take discussions. I always have half times muted, I can get better basketball entertainment from the internet.
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#19 » by LakerLegend » Sun Apr 6, 2025 6:11 pm

This is what he's complaining about: https://www.instagram.com/reel/DIC9PJ7NYlr
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Re: What is Shaquille O'Neal so mad about, and why is NBA coverage so mean spirited? 

Post#20 » by NyKnicks1714 » Sun Apr 6, 2025 6:18 pm

Click on any thread with enough posts, especially if it involves a big-name player. You'll see loads of posts that are just as stupid and/or mean-spirited, if not more so. It shouldn't be a mystery why NBA coverage is like this. It appeals to a lot of people.

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