It’s gotta be the shoes - SGA’s round by round releases
Posted: Tue Jun 24, 2025 12:41 pm
Converse and Shai hatched a risky and novel campaign to release a new color way of SGA’s signature shoe each series the Thunder advanced, culminating with the release of the gold shoes after the Thunder won the championship.
Converse is in OKC for the parade today giving away free pairs.
In my opinion this was an extremely bold strategy that relied on the team advancing and is another feather in the cap of this great marketing team at Converse in conjunction with Shai and his team being willing to go along.
Have we ever seen something like this before in shoe releases?
Bonus:
Converse is in OKC for the parade today giving away free pairs.
In my opinion this was an extremely bold strategy that relied on the team advancing and is another feather in the cap of this great marketing team at Converse in conjunction with Shai and his team being willing to go along.
Have we ever seen something like this before in shoe releases?
Bonus: