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Adrian Wojnarowski talks NIL, NBA, and recruiting in Serbia

Adrian Wojnarowski, former ESPN NBA insider, has taken on a new role as GM at St. Bonaventure University. In an exclusive interview, he discusses his transition, NIL’s impact, global recruiting, and why Serbia is vital to his basketball vision.

For years, Adrian Wojnarowski was the voice of NBA news—dropping “Woj Bombs” that shook the league. But today, instead of breaking trades on ESPN, he’s focused on building futures at St. Bonaventure University, where he now serves as general manager of the men’s basketball program.

In an interview with Marko Ljubomirovic and MaxBet Sport, Wojnarowski explains why he left journalism behind, how he’s navigating college basketball’s new NIL era, and why Serbia remains a key part of his international recruitment strategy.

From ESPN to the Reilly Center

In September, Wojnarowski stunned the sports world when he announced his departure from ESPN and pivoted to college athletics.

“I love my new job. Helping players grow as athletes and as people is incredibly rewarding,” he said.

“St. Bonaventure changed my life. I was the first in my family to attend college, and this place gave me a foundation. Now, my job is to give back—whether it’s to our students, alumni, or community.”

Though he remains connected with former colleagues in media, he says he has no regrets:

“That chapter is closed. I loved working at ESPN, but this new role excites me in a completely different way.”

What a GM Does at the College Level

Wojnarowski’s responsibilities extend far beyond the sideline.

“Every day is busy—recruiting, talent evaluation, talking to agents, working with families, and helping form our roster. I’m also involved in budgeting and long-term planning,” he explains.

“This business is about relationships. We don’t just want good players—we want ‘gym rats’ who live in the gym and are obsessed with improving. Our goal is to give them an environment where they can grow in every aspect.”

The NIL Era: A New Reality in College Basketball

The rise of NIL (Name, Image, and Likeness) deals has dramatically changed the college basketball landscape—and smaller programs like St. Bonaventure must adapt quickly.

“NIL and revenue sharing present serious challenges, especially for schools like ours. We have to be smart, efficient, and never lose sight of our main mission: developing people, not just players,” he says.

“We’ve proven we can do that. Coach Mark Schmidt is entering his 19th season. We’ve produced professional players, graduates, and a winning culture.”

International Recruiting: Serbia at the Forefront

NIL isn’t just a domestic issue—it’s having global effects. More international players are heading to the U.S., and Wojnarowski is leading that charge.

“Absolutely, NIL has made the U.S. more attractive to foreign talent. We’re now seeing how much value international players bring—on and off the court,” he says.

He recently visited Belgrade to scout talent and is clear about his priorities:

“I’m searching for players who can thrive in our system. Serbia is essential in that search. We’re a small academic community, but we offer elite basketball—and access to my NBA network. That’s a powerful combination.”

Visa issues and red tape remain challenges, but he’s confident:

“We expect all our players to be on campus by the end of August. We’re working closely with agents and families to make it happen.”

Global Shifts and Serbia’s Growing Influence

With more money available in college, many players are delaying NBA dreams and staying in school longer. Wojnarowski sees it as a win-win:

“NIL has slowed the rush to the NBA, which benefits everyone. The league gets more mature rookies, and college basketball sees better competition and continuity.”

When asked specifically about Serbian prospects:

“Serbian players are among the best in the world—technically skilled, fiercely competitive, and team-first. Serbian coaching is world-class.

We’re already recruiting players from Serbia and hope to welcome our first this year. It would be an honor to have them in our program.”

mkot wrote:No more spoiling of draft picks

mkot wrote:No more spoiling of draft picks

TwitterFingers wrote:

mkot wrote:No more spoiling of draft picks

That was more Shams

kbitboc wrote:Why would anyone miss him? The difference with him is that maybe we know of some nba news 1 minute before someone else releases it.

Capn'O wrote:The tomatoes in his garden are crowding his beans, sources say.

Raps in 4 wrote:Do I miss him? No. Shams is just as plugged in as Woj was.

I'm happy for him and glad he's enjoying his new gig.