"There can only be one" campaign is lame
Posted: Wed Apr 30, 2008 3:47 am
I don't see why the NBA is hyping how great its own ad campaign is. They really suck at this department. The "Where amazing happens" was dumb and corny, and so is this "There can only be one". I don't understand how the NBA can be so crappy at this.
Look at the NFL. They got some great commercials. They have some sentimental ones (a couple of years ago, there was a Christmas commercial where it showed a Steeler catching a TD and giving it to a fan in the crowd), they can make funny ones (the time to get your story straight ones and I remember the "tomorrow" one during one super Bowl), and all sorts of other great commercials (Sunday's strictly business).
I know NBA is capable of making good campaign. Remember a few years ago when they had those awe-inspiring commercials followed by some sort of poem or quote?
I distinctly remember one making even Vince Carter look inspiring as he slashes his way to the basket followed by..
"Do not go where the path may lead, go instead where there is no path and LEAVE a TRAIL."
NBA frustrates me sometimes with its lameness.
Look at the NFL. They got some great commercials. They have some sentimental ones (a couple of years ago, there was a Christmas commercial where it showed a Steeler catching a TD and giving it to a fan in the crowd), they can make funny ones (the time to get your story straight ones and I remember the "tomorrow" one during one super Bowl), and all sorts of other great commercials (Sunday's strictly business).
I know NBA is capable of making good campaign. Remember a few years ago when they had those awe-inspiring commercials followed by some sort of poem or quote?
I distinctly remember one making even Vince Carter look inspiring as he slashes his way to the basket followed by..
"Do not go where the path may lead, go instead where there is no path and LEAVE a TRAIL."
NBA frustrates me sometimes with its lameness.