Instead of creating another topic here is some bad news.
Some Hawks season-ticket holders hit with big price hikeSome Hawks season-ticket holders have had to decide how much of a premium they are willing to pay for the best seats in the house at Philips Arena.
The Hawks have notified VIP season-ticket holders that ticket prices will increase by nearly 50 percent for next season. The Hawks made the decision after researching premium ticket prices at other NBA arenas and also considering the demand for their best tickets.
VIP tickets are club seats, suites and seats in other areas that the team designates as “premium seats.”
To prepare its VIP ticket holders for the potential sticker shock, the team’s marketing and sales employees called them before renewal information was sent out. Friday was the first renewal deadline.
“We absolutely don’t want to lose season-ticket holders,” said Tracy White, the Hawks’ senior vice president for sales and marketing. “But at end of the day we had to take a hard look at what the value is in specific areas, particularly those where we are at capacity or near-capacity and people continue to express interest in getting in.
“Where we have had to make a decision if [tickets] are appropriately priced, we looked at what is going on in other markets while still being sensitive to what is going on economically.”
To soften the blow, the Hawks are offering premium-seat holders incentives that include food and beverages in the cost of the ticket.
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