Over 21 years of ownership, Grousbeck and his partners have adopted a long-term, spend-to-win strategy that might just be paying off for years to come.
Grousbeck set the tone with his partners early on. The Celtics would not be run like a family business. His pitch: You’ve made your money elsewhere. We won’t lose your shirt, but ownership is about hoisting Banner 17 and many more to come. They would need to spend to win.
“I don’t want your lunch money or your college fund. You’re all very well-to-do people. I want a small percentage of your net worth. You put it into the Celtics and alongside me, I will run it. But I will treat you all like partners,” he told them. “But this is not about a percentage return or anything like that. This is about winning championships . . . so we will be paid in enjoyment. We will be paid in parades.”
“Many new owners come in and try to make a splash, and they’ll immediately go out and pay a lot of money for old players that make the team a little better, but it’s really hard to win the championship, unless you have a mix of old and young players,” said Pagliuca. “It’s just like a business. When you try to do like a get-rich-quick scheme, it doesn’t work. So you’ve got to draft, you’ve got to have training, you got to grind it out.”
But titles can be expensive. The Celtics are losing money, Grousbeck acknowledged, because the team has exceeded the NBA salary cap, triggering a luxury tax the league levies to encourage competitive balance. The Celtics are expected to shell out nearly $48 million in luxury tax next season, the third highest in the NBA, according to Spotrac. That number is likely to grow larger if the Celtics re-sign Tatum, whose contract is coming up for renewal.
“We are losing money,” Grousbeck said. “We are unconcerned by that.”
So how fun is it to be the Celtics owner?
“It’s even more fun than you think it is,” said Grousbeck with a wide smile.
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