Octagon has today announced its appointment by the NBA’s New Orleans Hornets to package, market and sell the naming rights to the New Orleans Arena. Octagon was chosen in large part for its leading global presence, understanding of New Orleans as a unique market and consultative approach to securing a sponsor who can benefit from a multi-faceted platform activated around the naming of the arena. Octagon and the Hornets’ marketing department will collaboratively pursue companies on a national and international level that complement the club’s current branding objectives.
Octagon’s partnership with the Hornets is the agency’s first domestic naming rights assignment. Internationally, Octagon currently works with Cape Town, South Africa to secure the naming rights to the city’s acclaimed soccer stadium that will host eight matches of the 2010 FIFA World Cup.
“Octagon is honored to be commissioned for this project and feel through our representation of Chris Paul, we have a strong understanding and appreciation for the Hornets franchise and most importantly, the special place the city of New Orleans occupies in American culture,” said Tom George, Octagon’s Senior Vice President of Athlete & Property Marketing. “As the NBA continues to expand its fan base internationally, Octagon is strongly positioned to actively engage companies from across the globe on this rare opportunity to be fully integrated with a team and city that has so much support and goodwill.”
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