Logo Rebrand (Everything Huskies/Raptors) Megathread

[pbj]

It seems to me that few modern logos actually include a figure or animal like our Raptors - although that's partially because many team names are abstract or a vague concept like the "Magic" rather than a tangible subject.

Anyway, I'm gonna play with the idea of totally ditching the dino but keeping the name .. I'll put more some more time into the next attempt though hah

[YogiStewart]

and while i'm at it, a revision of my maple leaf

you're lucky. now i can't say "don't quit your day job"

concept is looking much better. use of font is a good idea, but bad execution.

this is when you need someone to draw out the font so it will look unique and not like a font.

since that isn't a luxury, i suggest that, if using photoshop, i'd increase the letter with so it didn't look that skinny

[Spacing]

my wife is sleeping, so i have time to tweak Los Manos's logo.



i changed the shades of red, edited the R and the T, and put Toronto on the frame of the T.

i went from thinking that LM's logo was ok, to actually kind of digging this edition of it (not patting myself on the back, heh)

This is really good. Colours need some tweaking but probably one of the best logos. i like changing the shade of Red a bit just so the ball looks a bit better.

[JBreezeNY]

Thanks again for all the great comments and contributions to my Huskies design. I can't say I'm a big fan of most of the alterations made by posters here but your designs and comments have given me a lot of food for thought and I'm working on v.2 of that re-branding.

With the Huskies re-brand mostly only going down well with those open to a name change, I thought it appropriate to attempt my take on a Raptors re-brand and again get the thoughts of the fanbase during the design process. If the Toronto Raptors are to celebrate their 20 year anniversary in 2016, the only path I wanted to go down was to really get the essence of the original branding back while giving everything a much needed facelift. Included are Primary, Secondary and Third logo's along with a jersey script. This is a re-brand that very much embraces the franchises' 90's roots while doing a clearer job representing the city of Toronto and Canada.

Again it's a bit rough around the edges but I guess I'm most interested as to whether the original Raptors look is salvageable. I've not done any jersey designs that are satisfactory so I'm hoping you some of you try out the jersey script on a few designs of your own (I could use the inspiration!).

So once again let me know your thoughts.

This truly has a baseball touch to it. Not sure if I like it, but it's talented nonetheless.

I actually don't mind the concept of the claw slash being used. I think you could do some interesting things with it and abandon the dino head and maybe even the claw itself. The execution of that one isn't quite up to snuff though. It's a bit of a tricky concept since it's a bit unconventional.

a bit similar to the San Diego Chargers logo


and while i'm at it, a revision of my maple leaf

These ones are far and away my favourite... They have that classic/simplistic look that would rank right up there with the most timeless unis in the NBA.

Amazing stuff, simply amazing.

[spaceballer]

For some reason, that reminds me of Conan O'Brien's hairline.

[hankscorpioLA]

One issue with using the CN Tower in the logo is that most Americans will associate it with this:

[satyr9]

Here would be the template...

Forget template, I love the idea of never seeing the head at all. Claws coming out of the black is **** baller. Make the Raptor like a horror movie creature, all suspense, you don't see that ****, just the claws.

[hankscorpioLA]

I really like this one.

The only thing I would say is perhaps to make the writing a little more like the one in your Huskies concept - a little less "stylized"

I also think the CN Tower is uneccessary.

[Courtside]

The thought is good, I just think the execution falls short. With the round bottom and overlapping leaves, it looks like a little like a head of lettuce or a cabbage. The text is too stylized and the CN Tower is too prominent due to the exaggerated shape. I don't mind that it's included, though.

I might work on something this weekend if I finally have some time to mess around with it.

[whysoserious]

Here would be the template...

Forget template, I love the idea of never seeing the head at all. Claws coming out of the black is **** baller. Make the Raptor like a horror movie creature, all suspense, you don't see that ****, just the claws.

Maybe just a very light silhouette in the black and the eyes looking out?

[Marvin!]

you're lucky. now i can't say "don't quit your day job"

concept is looking much better. use of font is a good idea, but bad execution.

this is when you need someone to draw out the font so it will look unique and not like a font.

since that isn't a luxury, i suggest that, if using photoshop, i'd increase the letter with so it didn't look that skinny

yeah, i'm trying to use the Toronto Subway font (as DH suggested, as I also really like that font) but it just isn't working.

[StopitLeo]

Here would be the template...

Forget template, I love the idea of never seeing the head at all. Claws coming out of the black is **** baller. Make the Raptor like a horror movie creature, all suspense, you don't see that ****, just the claws.

Maybe just a very light silhouette in the black and the eyes looking out?

I like that idea. I would also suggest putting "Toronto" at the top of the triangle. The whole "Raptors Toronto" just feels odd. The typeface and kerning can be chosen so as to keep the focus on the rest of the logo. Maybe use the typeface from the VC era road jerseys.

[satyr9]

Maybe just a very light silhouette in the black and the eyes looking out?

Maybe, although I wouldn't want a distinct form just some spooky shape or something. Alternatively, the claw, or claws coming out through the center like they're gonna grab you. I get all that black in the middle of a logo probably isn't a great draw, even if I'm a fan.

I like that idea. I would also suggest putting "Toronto" at the top of the triangle. The whole "Raptors Toronto" just feels odd. The typeface and kerning can be chosen so as to keep the focus on the rest of the logo. Maybe use the typeface from the VC era road jerseys.

Yeah, I wouldn't leave the Raptors Toronto part. I just pointed it out 'cause I like the idea of the Raptor being like an unseen monster, avoid the cartoony dinosaur bit that's always made me mental and the serious takes on dinosaurs never quite do it for me either. Keep him kinda in the ether. We can change our mascot to the smoke monster from Lost too. (that's a joke, just in case).

[whysoserious]

Yeah, I wouldn't leave the Raptors Toronto part. I just pointed it out 'cause I like the idea of the Raptor being like an unseen monster, avoid the cartoony dinosaur bit that's always made me mental and the serious takes on dinosaurs never quite do it for me either. Keep him kinda in the ether. We can change our mascot to the smoke monster from Lost too. (that's a joke, just in case).

even though you're joking, why not have some scary dinosaur noises during game play, just at random times to throw off the competitin.

[The Duke]

I think just the eyes alone, Put Toronto directly above Raptors

[whysoserious]

I think just the eyes alone, Put Toronto directly above Raptors

I think the eyes alone is a good start. I also like the Turok head and if it's darkened enough that you just barely see it, but the eyes are prominent, it could also work.

[spaceballer]

Yeah, I wouldn't leave the Raptors Toronto part. I just pointed it out 'cause I like the idea of the Raptor being like an unseen monster, avoid the cartoony dinosaur bit that's always made me mental and the serious takes on dinosaurs never quite do it for me either. Keep him kinda in the ether. We can change our mascot to the smoke monster from Lost too. (that's a joke, just in case).

even though you're joking, why not have some scary dinosaur noises during game play, just at random times to throw off the competitin.

That would actually be fun. Toss in dinosaur roar sound effects to motivate the team to be more aggressive on offense like the music choices being played, or after a bucket is made or something.

[RaptorNews]

I really like this one.

The only thing I would say is perhaps to make the writing a little more like the one in your Huskies concept - a little less "stylized"

I also think the CN Tower is uneccessary.

Yeah I love that dudes work but it seems a bit too busy to be a main logo.

[SwiftyV]

Keeping the name is fine. Don't need to change it.

Going back to the classic jersey, logo and colours will help.

Rogers has made a lot of money going back to the jays original style logo and colours. You'll see people with a new jays hat at least once a day wherever you go in the city.

Speaking of this...

You see people with the new Jays hat all over Los Angeles as well. You see the older Jays hats here as well.

[nonc]

Keeping the name is fine. Don't need to change it.

Going back to the classic jersey, logo and colours will help.

Rogers has made a lot of money going back to the jays original style logo and colours. You'll see people with a new jays hat at least once a day wherever you go in the city.

Speaking of this...

You see people with the new Jays hat all over Los Angeles as well. You see the older Jays hats here as well.

that is the obvious solution. it's sad to see even some writers ship this huskies crap with a hack article or two. the primary kits we've had for the last 10 years are a problem, they are almost as bland and alienating as the proposed huskies. reverting to any earlier designs is the thing to do.

raptors may not have been conceived with originality yet it is wholly original especially as the years have gone by - what other sports team anywhere in the world takes after a dinosaur? how many dozens of birds, dogs, felines are already out there. raptors fits the metropolis nature of toronto the way godzilla only seems right in new york or tokyo. it's media driven conceptualization is exactly what toronto is about on a daily basis, there can be nothing else to capture the essence of toronto like raptors. and of course it is the most kid friendly/inclusive symbol around.