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The Leafs just kind of shuffle out onto the ice, cloaked in mediocrity. Some nights it’s like watching the shift change at the mill. They charge usurious rates for tickets. They have as much personality as a box of turnips. They do nothing for their fans – except torment them.
And yet they will never be overtaken in this town. Never. Never ever. Jesus could choose Dundas Square as his earthly re-entry point, and it would be a pretty big deal – unless he did it on a Saturday night around 7.
In terms of TV numbers, the Leafs continue to outdraw the Raptors nationally at the rate of 10 to 1. That lead does not get overturned in a decade or a lifetime. That’s hegemonic control of the marketplace.
The Raptors may vastly increase their share with a long run of competence, but only because Toronto is a city of front-runners. We love winners. We’ll love them as long as they win. Once they don’t, we go back to hockey – where losing is fine.