Zion Williamson officially announced his endorsement deal with Gatorade in an Instagram post. Terms of the deal were not disclosed.
Williamson becomes the fourth active NBA player on Gatorade's roster, joining Paul George, Jayson Tatum and Karl-Anthony Towns.
“He is such a unique talent and his game is so multidimensional that it is hard to define him right now. We see that in our brand,” said Gatorade’s global head of sports marketing Jeff Kearney.
Gatorade currently owns 77% of the sports drink marketshare, according to Euromonitor International.