Mikey Williams has become the first prep basketball star to sign with a major sports representation agency to pursue name, image and likeness endorsements and sponsorships.
Williams will attend Lake Norman Christian in Huntersville, North Carolina, and play for Vertical Academy. Williams has signed a deal with Excel Sports Management that Excel vice president Matt Davis said he believes "will generate millions of dollars for this young man."
"Mikey's relevance around his peers in the basketball community is off the charts," Davis told ESPN. "He's one of the most relevant personalities in the basketball community. His digital and social following speak for themselves."
Williams is the No. 7 prospect in the Class of 2023 and has over five million followers across multiple social media platforms.
While legislation recently allowed for college athletes to financially profit from NIL endorsement opportunities, no high school prospect unaffiliated with a college program has shown the ability to generate the revenue that Williams appears on the cusp of earning.