Lala870 wrote:^^I would argue the fans DO have a working relationship with the players. The players are supposed to represent the respective cities they play for and they sell image/brands. Its evolved beyond a mere consumer relationship. People don't get emotionally invested into their favorite deodorant as they do athletes/major sporting events.
Being at the stadium is a much more social/exchange based environment than shopping at K-Mart. Some of you guys are seriously reaching defending bron. FWIW I'm not condoning hateful comments at sporting events but at the same time putting bron on this pedastal/bubble is ridiculous.
That's a tough comparison to make. So first of all, even if this argument was fully sound, the fans of a team would have a "working relationship" with their team, not with the opposing teams players. So it still doesn't work in your comparison as these weren't Lakers fans.
I get that you're just trying to support your argument in whatever way possible, but you're going too far.
Anything that you are a consumer of that's how it works. Having a commitment to a brand doesn't mean you are at the same working partnership with the brand as those who work inside the company and it doesn't exempt you from corrective actions from poor behavior.
You're also talking about something else with the putting LeBron on a pedestal, I don't know what that's all about, don't care, I'm just discussing the point behind made.