JT2006 wrote:countryboi wrote:apparently the deal Intel was working on is falling apart. Its not as if the cable companies didnt have the technology to do this before it was just not worth it to the content creators. the cable companies spend a TON of money to make sure you have ESPN in your line up, IF people start picking and choose what channels they dont want it devalues the ESPN as a whole. you have going to have a hell of a time convincing the content creators that this is a good idea for them.
the way you convince them is by offering them money. if they don't take it, you don't offer their shows and they don't get any money. the reason cable companies don't offer this is because they wouldn't make as much money, but right now intel isn't making money on cable.
at any rate, even the empty threat is good because it will gauge public interest in such a system.
it works not to offer their shows but the minute one of the cable companies doesnt carry viacom or ESPN people hit the roof. so the cable companies end up giving them what they want.
good stuff! hope it keeps on in that direction. 
