The Boston Red Sox and ticket brokers benefited from Derek Jeter's announcement on Wednesday that he will retire following the 2014 season.
The New York Yankees will play their final series of the regular season in Boston at Fenway Park (Sept. 26-28).
"This last Jeter game is now a tougher ticket than the Opening Day ring ceremony," Jim Holzman, CEO and president of Boston-based Ace Ticket, said. "Now that's a story."
As of 5:30 p.m., the average ticket price for Jeter's last game was $1,153.01, up 278.2 percent from 2 p.m.