“We believe that the financial performance of the Blue Jays can improve,” said Tony Viner, president of Rogers Media, the corporate arm responsible for the team, stadium and broadcasting. “In fact, it’s the one division of the media company this year, year over year performance is better than it was. We think that we can bring costs reasonably under control and more in line with revenues.
Blue Jays general manager J.P. Ricciardi acknowledged earlier this month he was fielding trade offers for Halladay
When I read this article, the assertion seems to be that Rogers is more concerned with bringing costs in line, than winning...and that's even with the team doing well financially!!