LofJ wrote:Jordan is leveraging his significant marketing influence in coordination with Lin in China. I'm confident it's one of the reasons why Lin signed for such a reasonable deal. It was also probably a big factor in his decision to sue the Chinese company that is infringing on his brand over there. He definitely has big plans to push product in China. If Lin is successful on this team (which I think all of us hope for) Jordan would be smart to buy a professional team in China if he can. Basketball is a burgeoning sport and more kids over there are picking the game up all the time, it would be a smart move on his part.
I doubt it. This doesn't have anything to do with Jordan.
Jordan is Nike. This Sports Base in Hong Kong is with Adidas, Lin's sponsor, and was done prior to him even signing with the Hornets.
The fundraiser for orphans is with his Christian contacts, although it's a non-proselytizing event. All the attendees are Christians, and it's being reported in the Christian press.
If Lin wanted to exploit his marketing, he would have gone to a big city market instead of Charlotte. He's with the Hornets for basketball reasons, not marketing ones.
Now, that's not to say there's no opportunity for Jordan and Lin to help each other in the future, but there's no sign of that yet, and certainly no coordination on these events that were likely planned long before he signed with the Hornets. And the chances for future work might be a bit limited, since Lin is with Adidas and not with Jordan's Nike brand.