New jerseys in the making?

[New_Hawks_Era]

ESPN not too fond of the unis:

1. The color scheme. Ugh, what a mess. That fluorescent green color goes by many names...but by any name, as we've noted before, it's the flavor of the month and will look badly dated in a few years. More importantly, it looks pretty bad right now -- too loud, too undignified, too clown-like, especially in conjunction with the red tones. The effect is sort of like a nuclear-irradiated Ronald McDonald.

They go on to compare the texture of the black unis to trash bags--



Yikes

loooool ESPN, good they hate it cause that trash bag is how I feel about a lot of their employees . Bunch of frontrunning jerks.

[jayu70]

ESPN not too fond of the unis:

1. The color scheme. Ugh, what a mess. That fluorescent green color goes by many names...but by any name, as we've noted before, it's the flavor of the month and will look badly dated in a few years. More importantly, it looks pretty bad right now -- too loud, too undignified, too clown-like, especially in conjunction with the red tones. The effect is sort of like a nuclear-irradiated Ronald McDonald.

They go on to compare the texture of the black unis to trash bags--



Yikes

It's ESPN who cares, they've never cared for the Hawks before and they won't now.
I like them.

[jayu70]

ESPN not too fond of the unis:

1. The color scheme. Ugh, what a mess. That fluorescent green color goes by many names...but by any name, as we've noted before, it's the flavor of the month and will look badly dated in a few years. More importantly, it looks pretty bad right now -- too loud, too undignified, too clown-like, especially in conjunction with the red tones. The effect is sort of like a nuclear-irradiated Ronald McDonald.

They go on to compare the texture of the black unis to trash bags--



Yikes

It's ESPN who cares, they've never cared for the Hawks before and they won't now.
I like them.

[ddsdevil]

A bunch of old white guys like me doesn't like them. That can only be a good thing.

[kd 35]

I was asking last night what the pattern was supposed to represent. I guess this was the answer:

"Triangle pattern meant to represent an attacking hawk in a V shape"

[Jamaaliver]

A bunch of old white guys like me doesn't like them. That can only be a good thing.

That's racist...I think.

You should take an indefinite Leave of Absence effective immediately.

[Goudelock]

So I was reading on Yahoo that they (Hawks) were talking to millennials about how to make their uniforms more appealing, and how to attract a younger demographic. You know what would make people want to watch the team more than "Swipe Right Night", Oregon uniform ripoffs, and stuff like that?

As a "millennial", I can say that an exciting superstar and winning would make me want to watch the team more than all of the other garbage that they're doing.

[Jamaaliver]

So I was reading on Yahoo that they (Hawks) were talking to millennials about how to make their uniforms more appealing...As a "millennial", I can say that an exciting superstar and winning would make me want to watch the team more than all of the other garbage that they're doing.

Well, previous market research believed attracting fewer blacks would help increase the number of rich, white fans to games.

So this is a slightly better direction.

[Jamaaliver]

[tweet]https://twitter.com/CVivlamoreAJC/status/613796608782635009[/tweet]

Meh.

I'm still on the fence. But Hawks fans seem split.

[Goudelock]

So I was reading on Yahoo that they (Hawks) were talking to millennials about how to make their uniforms more appealing...As a "millennial", I can say that an exciting superstar and winning would make me want to watch the team more than all of the other garbage that they're doing.

Well, previous market research believed attracting fewer blacks would help increase the number of rich, white fans to games.

So this is a slightly better direction.

That's an incredibly stupid strategy.

[Jamaaliver]

Hilarious article about our new jerseys over at Grantland. If all press is good press...we're okay. Cause reaction has been everywhere.

So I was reading on Yahoo that they (Hawks) were talking to millennials about how to make their uniforms more appealing...As a "millennial", I can say that an exciting superstar and winning would make me want to watch the team more than all of the other garbage that they're doing.

Well, previous market research believed attracting fewer blacks would help increase the number of rich, white fans to games.

So this is a slightly better direction.

That's an incredibly stupid strategy.

Yes. That's kind of the point. H3ll...that's why we have a new owner today. That strategy was so stupid, it toppled millionaires and led to wholesale change in the organization.

Also...it happens everywhere. I believe the term for it is gentrification.

[DirtybirdGA]

I get the pros and cons with them, but I'm glad fans and non fans dig em at least. They were due at sometime since 07.

[New_Hawks_Era]

It's 50/50 in almost every message board/article or media outlet in the free world about these new jerseys.

[Years80HAWKS]

Definitely do not like them, but the third one with the letters ATL.
I believe that ATL creation was great, and the "dent" in the A is right.
Of the other ones, I do not like neither the color, much less the style of the letters. Toooooo thin for my liking.

[jayu70]

Chris Vivlamore: Was told that adidas, Nike and UnderArmour are all creating basketball shoes with coloring specific to Hawks’ new uniforms.