Morant's New Partnership with Powerade

[SD2042]

https://www.fastcompany.com/90858409/powerade-nba-ja-morant-ad-campaign-gatorade

Powerade has long been a runner-up in the sports drink category. But today, the Coca-Cola-owned brand is announcing the new face of its brand, NBA star Ja Morant, point guard for the Memphis Grizzlies—along with a new ad campaign that directly calls out Gatorade. The deal is Powerade’s first athlete partnership in five years.

[VCfor3]

Cool to see Ja doing so well in a "small market".

[jefe]

That's awesome. I already drank Powerade anyway, so a win-win in my book, ha