The NBA is considering creating a league that includes current European basketball teams with a potential investment from the Gulf states, a source tells Mike Vorkunov of The Athletic. The Raine Group, a financial firm, is working with the NBA on evaluating its opportunities .
The top clubs in Europe are facing a period of uncertainty in terms of revenue. The NBA could help consolidate the clubs with a competition across the site and help with marketing.
“No one was waiting for the NBA to come in but at this point, there’s a certain need to structure the markets and the competitions in a certain way,” a EuroLeague team president told The Athletic. “There is one brand that has proven they can do that.”
