How come none of the young stars have grabbed the torch from the older guys?

[pilkoids]

NBA has done a **** job marketing the new crop

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[Optms]

SGA leads the league in PPG.

Jokic is a multi time MVP

Doncic/Brunson/Tatum all lead good teams

What else do you want? For Maxey to say Curry is a bitch

You don't need to call anyone names to be the face of the league. IE Stephen Curry.

Issue is all those guys you mentioned have bland AF personalities / Foreigners. And yes, being American matters when it comes to marketability within the US. Like I've said before, if the only reason you're in the country is because an NBA team drafted you, casuals won't care about you. Take Jokic for example, he can't leave the country fast enough when the season ends. People notice things like that.

Correct, just look at Shohei Ohtani and how terribly he is marketed by the MLB for instance.

Oh, wait.

There is no Shohei in the NBA though. He is the exception. MLB is filled with foreigner born stars and no one knows who they are outside of the MLB junkies. Part of the reason why that sport has been declining for decades.

[Big J]

Their is correlation. But they aren't the same thing at all. Jokic might not get the most "buzz" but he's also someone you can absolutely sell your product with and know you're not upsetting or being off putting to others. And that's HUGE.

Lol, just stop man. No kid is bragging because they are wearing the new Jokic 7s.

Much like your understanding of leadership, this seems another area you don't get.

Jokic is a perfect guy to market the NBA as a product. He's also a great guy to market products that have mass appeal. No, he doesn't have the look of the athletes that Nike wants to market to. Oh well...that only leaves a few trillion dollars of industries left for him.

...right you get marketing, yet the thousands of people who actually have jobs in the field are wrong.

[dhsilv2]

Lol, just stop man. No kid is bragging because they are wearing the new Jokic 7s.

Much like your understanding of leadership, this seems another area you don't get.

Jokic is a perfect guy to market the NBA as a product. He's also a great guy to market products that have mass appeal. No, he doesn't have the look of the athletes that Nike wants to market to. Oh well...that only leaves a few trillion dollars of industries left for him.

...right you get marketing, yet the thousands of people who actually have jobs in the field are wrong.

What are they wrong about that I'm saying? And which thousand?

[Big J]

Much like your understanding of leadership, this seems another area you don't get.

Jokic is a perfect guy to market the NBA as a product. He's also a great guy to market products that have mass appeal. No, he doesn't have the look of the athletes that Nike wants to market to. Oh well...that only leaves a few trillion dollars of industries left for him.

...right you get marketing, yet the thousands of people who actually have jobs in the field are wrong.

What are they wrong about that I'm saying? And which thousand?

This convo is over brother. Just take your L & go home.

[dhsilv2]

...right you get marketing, yet the thousands of people who actually have jobs in the field are wrong.

What are they wrong about that I'm saying? And which thousand?

This convo is over brother. Just take your L & go home.

Why I continue to engage in your trolling is beyond me.

[JM00n69]

I'm a big NBA fan and a Euro. I've followed the NBA for about 25 years. I watch about 200-300 games each year including playoffs. I feel like I know the history of the league very well. This is definitely a marketing issue. It's sports media still pushing LBJ/Curry for easy clicks, more importantly the league itself could've and should've done so much more to push the new generation.

The amount of superstars and teams today, you don't need Jok to be the face of the league. He can be as dry as he is just report and write about his historical 5 year run. Highlight what Giannis has been doing for the Bucks. SGA's emergence and the young top team in the NBA that has about 30 picks in the next 3 years. How about what the Cavs have done to quickly become one of the major contenders out of nowhere. What about BOS and the most solid team in the league with Tatum and Brown as the allstars and the top level coaching and them going for the repeat.

I've not heard anything about NYK, why is that? HOU and MEM are 2nd and 3rd in the West right now. They were projected to be play in teams at best. Is there a feel good story there maybe? There is plenty to write about/plenty storylines to create. It's just not being done.

[Curmudgeon]

Seems to me that the league is marketing SGA like crazy. Wembanyama too. Cooper Flag will be next.

[316Hornets]

The NBA knows how marketable the guys like Bron, Curry are to the Global audience. Now is the time to get the entire world interested and it's much easier to showcase the Household names. Think about it; you're a kid in some 2nd world country and get to watch a game for the first time. You aren't going to know who Ant is but you've probably heard of Bron or Curry. For people really into basketball, it seems a little fake but it should help the game grow and hopefully you start seeing the younger guys build legacies that make them Household names globally.

[Bornstellar]

Isn't Wemby already doing this?

[SunsLyf3]

The fact that this is a question pretty much confirms media/marketing bias. Jokic and Giannis took the torch long ago but marketing doesn't reflect that.

[Big J]

Isn't Wemby already doing this?

Yea, Wemby is probably the only one. None of the other guys seem to want it besides Ant, and he's not good enough.

[Statlanta]

The stars they want to promote don't play enough(Embiid), have off-court issues(Morant), aren't good enough(Simmons), or some combination(Zion).

[knicksNOTslick]

Embiid's not likable though.

Plus, centers are harder to market because the general fans can't relate. Shaq became a household name because he had the personality.

the difference is that Shaq was in LA and won in LA.
he has the same kind of narcissistic personality Embiid has

Shaq was quite charismatic and charming even if his personality meant he wasn't a very good teammate

Yes, Shaq has the charm and charisma to pull it off so even though he was a narcissist, fans still like him. His All Star games where he becomes the center of attention dancing around and all that, Embiid can't pull off any of that.

Then on the court, Shaq's style of play on the court was a lot more entertaining than Embiid and his flops.

There is no comparison with Shaq and Embiid.

[Optms]

Back when Kobe was a youngin he was going right at MJ and straight up trying to steal the torch from him. It seems like only young star who seems like he actually wants to be a star in today's league is Ant, and he's not really bringing it on the court this year. All of the others are too passive and deferential to the older guard. It's why the league has to keep marketing the older dudes and hasn't figured out which young guy to market. Wemby might be our only hope to do it at some point.

The league will be forced to make Wemby the face once the old guards hangs it up. There is no one else worth taking the mantle. He's next up. And if Wemby doesn't take off, this game is cooked.

But he's a Foreigner...? I'm confused

Issue is all those guys you mentioned have bland AF personalities / Foreigners. And yes, being American matters when it comes to marketability within the US. Like I've said before, if the only reason you're in the country is because an NBA team drafted you, casuals won't care about you. Take Jokic for example, he can't leave the country fast enough when the season ends. People notice things like that.

The league doesn't have any other options at this point. Wemby has things working against him though. Big man, foreigner, plays where no one is watching, etc. But he has the game + personality to break through if there was ever an international player that could be embraced by the people.

[Stan]

Jokic's held the torch longer than Kobe ever did

[KGtabake]

Ι doubt any of Jokic, Doncic, Wembanyama, Giannis, SGA care about that.
For some reason only some american fans complain about things like this.
Make Edwards or Morant or someone else that guy if you think it's a problem. I don't and i think the majority don't either.
The league stars are great.

[bledredwine]

I will just say this.

If the game is interesting, and the talent/competitiveness is obvious, then the players will be talked about, even outside of the sport.

Luka is fantastic, but who is he supposed to match up against?

Jokic is fantastic, but who has he had? Soon, he will have Wemby who hasn’t made the playoffs yet.

Old Durant, Lebron for Giannis?

If it’s interesting, the media and people will talk about it. But there is a severe lack. Here, we have fans, but elsewhere, even commoners mention that it isn’t interesting.

Thank god for the international players who actually developped a post game overseas, or I sincerely wouldn’t pay attention.

[Big J]

Jokic's held the torch longer than Kobe ever did

The torch goes beyond being a great player. My grandma knew who Kobe & MJ were. If I said the word Jokic around her she'd say gesundheit.

[SomeBunghole]

The torch goes beyond being a great player. My grandma knew who Kobe & MJ were. If I said the word Jokic around her she'd say gesundheit.

Excellent and novel approach to assessing players. Does my grandma know who they are?