sp6r=underrated wrote:I'd be totally fine with the soccer thing you describe above. Slight alterations every year to sell jersey but keeping the same basic schemes so the team looks the same. I'll use a baseball team as example. The Yankees have one of the most famous jersey in America. They are even known by their jersey with fans calling them the pinstripes.

Slight alterations to the pinstripe size, moderation of the colors, changing the emblem size would be totally fine. As you said in Euro soccer leagues if you own a 2002 jersey and kept it in condition it works fine in 2025.
And I'm okay with leagues going for revenue. This is a for-profit business.
But the Nike-Silver system of no-team colors just sucks totally. I go back to Lebron and Cleveland because it is the one that pisses me off the most. Why couldn't the Cavs have uniform a color scheme?
I feel that Euros never really have rebrands, they change their unis every year, but I can't recall team just flat out changing their main colors and stuff.
Euro Basketball is more consistent tho, because at least in Soccer, some very recognizable teams, go funky every year on their secondary/away jerseys. For example Liverpools second jersey one year can be overdesigned white crap, next year it can be orange, whatever. Same with Barcelona, all these teams. But I mean, Barcelona's main kit, main jerseys will always look like Barcelona's jerseys, its unmistakable. But they go funky with these secondary uniforms, and it feels like a lot of these legendary teams never decided on their secondary uniform. Real Madrid seems like in the past few decades, they kinda decided their secondary uniforms will be purple, but some teams still switch every year. But you need to remember. in Europe, at least in Soccer, you rarely see these jerseys, because all teams try to play with their main uniforms, they switch to secondary only when opponent uniforms are too similar.
But going back to main colors and main jerseys, as I said, Olympiacos will always be red, Panathinaikos will always be green, you can write this in a bible at this point, there will never be rebrand where Panathinaikos main color is orange, its just never going to happen. That color culture is what they are.