penbeast0 wrote:nate33 wrote:penbeast0 wrote:He would be one of the first potential stars to ever actually want Washington.
Sarr?
Truth be told, I've always wondered why foreign players, especially those for whom English is a second language, didn't have more interest in Washington. There are embassies here from even the smallest countries, lots of expat communities, more of a world view.
This isn't the place for this (is there a team marketing thread?), but I've thought for a long time that this is the way for the Wizards to market themselves to players. We don't have a great tradition of winning, the arena is often filled with fans of other teams, our front office has traditionally been weak (better now), DC isn't a top-tier destination city like LA, NYC, or Miami, and we don't even have the Texas/Florida tax advantage. What we have is that DC is one of the most international cities in the US, for many of the reasons penbeast0 lays out. And we alreafy have a burgeoning international team with Sarr, Bilal, and George (also Vukcevic).
On the marketing side, I would start by changing the name to Inter DC or Inter DMV. Make the logo a basketball globe. Deeply involve the embassies - have every home game be for a different country, host foreign officials and leaders when they come to town, create a special lounge. Make the arena signs in 10 languages. Change the concessions to international food court-type. There is lots to do to push the international image and international friendliness.
On ther basketball side, I would get the Wizards involved in every internationl basketball outreach program there is. Sponsor a team in the BAL, send players and coaches to Africa and Asia and Latin America to run camps, play preseason games overseas, etc. Make it so that kids and fans associate Inter DC with international NBA basketball. Get the next Giannis or Luka or Wemby or Maluach to be an Inter DC fan.
None of this is likely to make a huge difference with players, but maybe a good player or two thinks they would rather be in an international city rather than, say, Milwaukee or San Antonio or Memphis. The important thing is building a winning team, but it could help on the margins.
"It takes talent, strategy and millions of dollars to compete in the N.B.A. But regret is the league’s greatest currency." - Howard Beck