The $28 million deal was to be paid in quarterly installments over four years, but it was not the only compensation Leonard received. According to a high-level source, Leonard also cut a side deal with Aspiration to receive an additional $20 million in company stock. The stock was to be paid out from Sanberg’s personal holdings in the company over four years.
That brought the total of promised compensation to Leonard to $48 million. Around the same time as the Leonard deal, Aspiration was going through its rounds of fundraising. They had raised approximately $600 million, including the previously mentioned $250 million from Oak Tree Capital Management. That number also included a $50 million investment from Ballmer. That investment has been characterized to Boston Sports Journal as having been made with light-to-no diligence.
Think of it as getting a commitment on Shark Tank after only a couple of questions.
The commitment from Ballmer was also curious, as he paid a higher price for his shares than others. The Oak Tree commitment to Aspiration came at $10 a share, but Ballmer paid a premium of $11 per share, raising his overall investment to $50 million. Typically, an investor of Ballmer’s caliber would have been wooed with a discounted share price, so the company could tout the investment of a major player.
At this point, the $48 million commitment by Aspiration to Leonard and Ballmer’s $50 million investment stand as two separate transactions. The league is currently investigating whether there is a connection that circumvented salary cap rules.
https://www.bostonsportsjournal.com/2025/09/04/exclusive-kawhi-leonard-endorsement-deal-that-triggered-nba-investigation-actually-worth-48-millionI reiterate, separate transactions, made within a month of one another and a team-friendly contract extension.